We're looking for a motivated and innovative Digital Marketing Specialist to join our high-performing Customer Growth & Member Value team, supporting lead generation and digital marketing initiatives across the business.
Peoplecare Health Insurance is a member-owned not-for-profit health insurer that exists purely to benefit its members. At Peoplecare, we genuinely care about the health and wellbeing of our members and are united by a commitment to providing exceptional customer service, support and value for our members.
Peoplecare is an Illawarra-based company with members throughout Australia. We pride ourselves in delivering outstanding personal service, offering value health cover, and making health insurance easy.
Peoplecare is one of the most sought-after employers of choice in the region. Our exceptional workplace culture prioritises employee engagement, professional growth, and creating a supportive and rewarding environment for our team.
ABOUT THE ROLE
As Digital Marketing Specialist, you'll lead the optimisation of our digital platforms across the Peoplecare brand and our managed services.
You'll take ownership of the website and CMS (Optimizely), improving search visibility and driving data-led optimisation, while contributing to a customer experience uplift program focused on enhancing our digital platforms and capabilities for members.
Key responsibilities include:
* Managing and optimising the website experience through our CMS (Optimizely)
* Leading the search strategy and execution, with a focus on improving visibility, engagement and conversion
* Supporting lead generation activity across digital campaigns, social and tactical initiatives
* Using GA4 and analytics tools to monitor performance, identify insights and recommend improvements
* Driving continuous optimisation through testing, experimentation and data-led decision making
* Improving the digital customer journey, including segmentation and personalisation opportunities
* Supporting cross-functional projects, including initiatives to uplift customer experience and digital capability
You'll work closely with internal teams and external partners, contributing to both day-to-day performance and longer-term digital improvements.
ABOUT YOU
You're a confident digital specialist who enjoys working across platforms, data and customer experience, and knows how to turn insights into action.
You'll be a great fit for this role if you have:
* 4+ years' experience in digital marketing or a similar role
* Hands-on experience managing CMS platforms and digital channels
* Strong capability across SEO, search performance and campaign optimisation, with an understanding of emerging areas such as AI-driven search (AEO/GEO)
* Experienced in GA4 and digital analytics, with the ability to translate data into insights
* Highly organised with strong attention to detail
* The ability to communicate effectively and build strong working relationships
* Exposure to personalisation, customer journey optimisation or CX projects (desirable)
WHY PEOPLECARE?
We are proud to be an equal opportunity employer that celebrates diversity. To us an inclusive workplace is one where everyone feels valued, respected, and empowered to thrive. Our team is made up of individuals from a wide range of backgrounds, experiences, and perspectives, united by a shared commitment to making a meaningful impact.
The Peoplecare Way
At Peoplecare, we have a love for people and genuinely care about improving their health and wellbeing. We show this love and care by embracing our four key ways of working. We call this 'The Peoplecare Way'.
* Lean in
* Own it
* Value People (above all else)
* Evolve Together
Peoplecare is a proud not-for-profit private health insurer and multi-award-winning Illawarra based company, with a unique workplace culture that has a strong focus on Staff Engagement.
Happy Peoplecarers mean happy customers! Here are some of our benefits we offer our Peoplecarers:
* Competitive salaries & package options
* Life Insurance & Salary Continuance Benefits
* 20% leave loading
* Special leave – up to 5 extra days for whatever reason you like!
* Private Health Insurance Staff Benefit for Peoplecarers
* Staff discounts for optical purchases at Peoplecare Optical & Dental
* Discounted travel insurance & Roadside Assistance with Allianz
* Access to discounts and Wellbeing Centre via V.I.P. (Reward Gateway)
* Novated leasing
* Fitness Passport
* A great workplace culture!!
For more info on our benefits, visit our Careers page here https://www.peoplecare.com.au/about-us/careers/
This is a 12-month contract position. Our standard working hours are Monday - Friday 8:30am - 5:00pm.
If you would like more information on this position, please see the full position description attached.
Successful candidates must complete a police check prior to commencing with Peoplecare.
Applications close June 5 2026. If you would like to discuss the position further before applying, please email our recruitment team at *******@peoplecare.com.au