The gig
Our Community Marketing team is the heartbeat of LSKD - building genuine connections, elevating local fitness communities, and inspiring people to be 1% better every day. We connect authentically with a diverse mix of humans who share a passion for fitness and personal growth, driving deep loyalty through grassroots engagement and brand-building moments.
As our Community Marketing Manager based in Perth, you'll bring this mission to life across WA. Reporting to the Head of Community Marketing, you'll partner closely with our Head Coaches (Store Managers) to strengthen team culture, lead community activations, and turn stores into true community hubs. You'll craft and execute regional strategies, support Street Teams in hitting the ground running, and build relationships that make every interaction meaningful.
This role is hands-on, people-first, and packed with variety - perfect for someone who loves connecting, creating impact, and championing our community wherever they go.
Our story
LSKD is an Australian-owned and operated brand with our HQ in Loganholme, that prides itself in producing high-quality functional sportswear with a street aesthetic. Ever since our formation we've never been content settling for the norm; we're constantly evolving and challenging the status quo, inspired by the restless few who influence style, shape the future and strive to be 1% better everyday.
Benefits and perks
* Be part of Australia's fastest growing activewear brand
* A vibrant, fun and collaborative team culture
* Epic team member discounts on our product as well as exclusive deals struck with other local retailers and establishments
* EAP to support your wellbeing
* Personal development investment - start smashing your goals through complimentary listening to our LSKD book library via Audible, plus dedicated workshops and purposeful sessions
* Establish and nurture relationships with fitness partners (gyms, studios etc) and brand partners
Key tasks and responsibilities
Create a Community:
* Build annual and quarterly community plans aligned to the Merchandise and Marketing calendar.
* Activate the community in person - events, gyms, run clubs, and local initiatives.
* Represent the brand and champion our 1% Better mission in-store and in-region.
* Monitor and engage across social channels and forums.
* Capture and share weekly content from stores and regional events.
* Spend 4–5 days per week connecting with athletes, gyms, and store teams.
Develop a Team of Leaders:
* Support retail teams in building world-class Street Teams that live our values.
* Celebrate growth and recognise wins.
* Support in-market recruitment and contribute to talent pipelines.
* Encourage collaboration, knowledge sharing, and continuous improvement.
* Provide ongoing coaching, feedback, and fair development opportunities.
* Reinforce career and personal growth pathways, helping set goals.
Key Events & Moments:
* Plan and execute Street, Brand, and Charity events aligned to annual brand campaigns.
* Partner with the wider CMM team for seamless delivery.
* Build relationships with partners, organisers, athletes, and influencers.
* Develop monthly themed events and compelling brand activations.
* Lead the regional road program and mobilise Street Teams for execution.
New Store Community Building:
* Lead community strategy for new store openings.
* Pre-seed and warm the community, building hype and strong launch plans.
* Run local activations, events, and athlete engagement.
* Identify talent for Team LSKD and support in-market recruitment.
Leading Store Community Programs:
* Lead regional community strategies and track key success metrics.
* Support Head Coaches to create and execute strong in-store community programs.
* Coach and hold Head Coaches accountable to their community impact.
* Build and manage relationships with Team LSKD, influencers, and community athletes.
* Run the Team LSKD onboarding program.
Collaboration & Teamwork
* Serve as the frontline connection between LSKD and the AU/NZ community.
* Act as the bridge between Community Marketing, Partnerships and other HQ teams.
* Foster a united, collaborative culture within the team.
* Work closely with fellow CMMs for alignment and best-practice sharing.
Reporting & Analytics:
* Track and evaluate the performance of events, campaigns, and community initiatives.
* Deliver regular reports and insights to refine and optimise future strategies.
New Territory (Specific):
* Build relationships with athletes, communities, and local businesses.
* Run regional athletic and brand events.
* Lead van pop-up programming.
* Support fitness partnerships and onboarding.
* Scout new store/showroom opportunities.
* Build and maintain a warm pipeline of potential retail talent.
Essential skills and exposure
* You're Hungry, Humble and Smart - the kind of leader who lifts others up and leads with heart.
* A natural coach who inspires, develops and motivates teams to be 1% better every day.
* Quick on your feet, confident in your decisions, and adaptable when priorities shift.
* Resilient, positive and above the line — you bounce back fast and keep people moving forward.
* Strong business instincts across budgets, retail strategy and growth drivers.
* A sharp understanding of the Aussie fitness landscape, especially WA communities.
* An exceptional communicator who builds genuine, long-lasting relationships.
* A creative community-builder with experience bringing events, campaigns and partnerships to life.
* 3–5 years leading community, partnership or project-based teams with proven results.
* Someone who can see the big picture, build the strategy, and rally the team to execute.
* Comfortable operating in an omnichannel world and connecting the dots across the business.
So what do you need to get the gig? Turn this application upside down; blow it out of the water and show us why you want to be part of Australia's fastest growing activewear brand