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Great People Work Here. Twinings & Co has a proud history spanning over 300 years and operates on a global scale. The Australian operations continue to enjoy a positive growth trajectory. We are a high performing business that is focused on employing the best talent in the market to deliver on the business’ clear vision for success.
Application Deadline: 13 October 2025
Department: Marketing
Location: Australia
Overview
We have an exciting opportunity to join Twinings & Co as a Senior Brand Manager. This role will be responsible for developing and delivering breakthrough innovation for the Twinings brand. The role will work cross-functionally with R&D;, category, insights and commercial teams to develop consumer-led ideas and execute with excellence to drive category growth. We are seeking someone with experience in end-to-end innovation, who thinks strategically and has a track record of delivering in market results. A passion for growing brands and a consumer-first approach, combined with strong commercial acumen and stakeholder management will be key to success.
Examples of responsibilities include NPD pipeline development; management of the stage & gate process; concept and proposition development; pack design development; PPA and P&L; management; go-to-market planning; post-launch reviews and in-flight optimisation. The SBM will work with the Marketing Manager to develop the 5-year portfolio pipeline and will be responsible for the successful execution of key strategic initiatives.
Responsibilities
- Work with the Marketing Manager to develop a profitable 5-year innovation pipeline, building 5-year plan and budget presentations.
- Lead development of innovation, from platform generation and ideation through to fully validated concepts.
- Leverage macro trends, insights and consumer curiosity to develop winning propositions, working closely with Insights teams.
- Build business cases for key initiatives, considering consumer, category, competitor and company factors.
- Develop commercially viable P&Ls; and own the pack price architecture for key initiatives.
- Lead packaging design development and execution.
- Develop integrated go-to-market plans, working with the connections team to drive an impactful launch across the consumer journey and manage investment.
- Work closely with category and commercial teams to build category strategies and retailer engagement plans; act as brand lead in retailer engagements.
- Own project delivery, leading a cross-functional team to deliver key strategic projects into market.
- Lead the stage and gate process and governance, managing changes to plan, resource requirements and innovation mix.
- Monitor in-market NPD performance, leading post-launch reviews and learnings – iterating in-flight and providing recommendations on how to optimise, scale or pivot.
- Represent the voice of brand throughout the business, bringing stakeholders on the journey and securing buy-in to brand strategy and key initiatives.
Qualifications
- Tertiary qualification in Marketing or Business Management
- Proven experience in FMCG marketing roles, with a focus on innovation / NPD
- A blend of creativity and commercial acumen – can think big and knows how to execute
- Track record of successfully launching and executing NPD within the FMCG industry
- Confidence and ability to influence stakeholders across all levels
- Experience leading the stage and gate process and leading or managing PMR
- Computer literacy skills & proficient in Microsoft suite
- Ability to work flexibly with the global team, engaging in calls outside of regular office hours
Benefits
- Additional 1% Superannuation
- Adaptable / Hybrid working options
- Birthday Day Leave
- Discounted Twinings Co products
- Access to LinkedIn Learning
- Access to ABF Networking, connect, collaborate, and grow across the ABF Group
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📌 Senior Brand Manager
🏢 Twinings
📍 Melbourne