About XBOW
At XBOW, we’re redefining the future of cybersecurity by building the world's first autonomous pentester, powered by AI. Today, the gold standard for securing software systems is human pentesters, but with the rise of artificial intelligence, we’re stepping up to scale offensive security to meet the ever-growing demand.
AI is transforming the landscape of both cybersecurity and cyberattacks. While millions of people without security expertise are creating software, bad actors are using AI to launch more effective attacks. XBOW fights back with AI-driven superpowers, enabling security teams to stay one step ahead.
Backed by Sequoia Capital and Altimeter, and a team that includes the creators of GitHub Copilot and GitHub Advanced Security, XBOW is not just keeping up with the times—we’re shaping the future of cybersecurity. Our mission is simple: to defeat the bad actors before they strike, using AI to revolutionize how we approach offensive security.
We’re building something that must be built, and we’re the team to do it. Join us in shaping the next frontier of autonomous security.
Your Role
We’re looking for a Regional Marketing Manager, APJ to build and scale XBOW’s marketing presence across Singapore, ANZ, Korea, and Japan. This role owns the regional marketing strategy and execution, translating global positioning into locally resonant programs that drive awareness, pipeline, and long-term market leadership.
You’ll sit at the intersection of Field Marketing, Product Marketing, Sales, Partnerships, and Community, with a mandate to create high-impact regional programs—from campaigns and events to partner activations and localized content. This is a builder role: you’ll establish the APJ marketing playbook, test and iterate quickly, and scale what works.
You’ll thrive here if you enjoy owning a region end-to-end, love working cross-functionally, and are excited to take a technically sophisticated product and make it land powerfully across diverse markets and cultures.
What You’ll Do
Own and execute XBOW’s regional marketing strategy across APJ, with a focus on Singapore, Australia/New Zealand, Korea, and JapanBuild and scale integrated regional programs, including campaigns, field events, executive briefings, webinars, and community initiativesPartner closely with Sales to support pipeline generation, account-based initiatives, and key regional dealsLocalize global messaging, positioning, and campaigns to ensure strong cultural and market relevance across APJCollaborate with Product Marketing to translate XBOW’s technical capabilities into compelling regional narratives and use casesWork with Partners and Alliances to design and execute joint marketing programs in-regionOwn regional event strategy, including third-party conferences, owned events, and executive roundtablesCoordinate with Content and Communications teams to support regional content needs, PR moments, and thought leadership opportunitiesManage regional marketing budgets, timelines, and vendor relationshipsDefine and track success metrics for APJ marketing, including pipeline impact, engagement, and brand awarenessAct as the voice of the region internally, sharing market insights, customer feedback, and competitive intelligence
Who You Are
Strong experience in regional, field, or demand generation marketing, ideally in B2B SaaS or cybersecurityProven track record building and scaling marketing programs across multiple countries or marketsExperience partnering closely with Sales and GTM teams to drive measurable business outcomesExcellent project management skills—you can run multiple programs end-to-end with high ownershipStrong written and verbal communication skills, with the ability to adapt messaging for different audiences and culturesComfort operating in a fast-growing, high-ambiguity startup environmentHighly collaborative mindset with the ability to influence without authority
Bonus if you have
Fluency in Japanese and/or KoreanExperience marketing highly technical products (security, developer tools, infrastructure, or AI platforms)Familiarity with APJ security markets and buying motions, particularly in Singapore, ANZ, Korea, or JapanExperience running partner or ecosystem marketing programsPrior work in a global marketing org with centralized strategy and regional executionExposure to category-creation or early-stage GTM motions
What We Offer
Compensation & Equity: Competitive salary, clear performance-based incentives, and equity package, making you an integral part of XBOW’s growth story.Career Growth: Significant opportunities to progress within the sales organization and shape your career trajectory as we scale.Meaningful Work: You’ll directly impact XBOW’s mission to revolutionize cybersecurity and protect organizations worldwide.
What Else You Should Know
Location: APJ RemoteContract: Full-timeHiring Process:Talent ScreenHiring Manager InterviewRole Related InterviewsFinal Interview
At XBOW, we leverage AI every day, it's embedded in our product and our sales approach. But for this role, we’re seeking someone who brings genuine curiosity, empathy, and persistence. If that's you, we'd love to connect.