Commercial Director of Luxury Sales
This is a senior role that demands a blend of visionary leadership, strategic marketing genius, and sales expertise. As a key member of our team, you will be responsible for overseeing commercial strategies for our hotel.
Your goal is to manage the asset by connecting strategy and business processes. Business processes should be designed to impact all revenue streams, including focus on Rooms, Catering, Food & Beverage and Marketing.
The ideal candidate will possess a track record of crafting winning strategies, inspiring teams, and forging solid relationships with customers and partners alike.
* You will lead the development and implementation of both short-term and long-term strategies in all sales, events, and marketing channels to achieve hotel's revenue goals and increase target market share performance.
* You will produce your hotel's Annual Multi-Year Commercial Strategy Plan, in partnership with on-property leaders and regional support.
* You will connect the performance needs for the hotel with the solutions designed by the Raffles brand enterprise, in each key segment the hotel serves.
* You will work with Commercial Leadership to ensure that pre-opening and Group Pricing & Rate Quotation Strategies are in place in order to maximize all pricing components of sales and catering opportunities and achieve positive market share.
* You will work in conjunction with Brand e-Commerce teams to build & establish hotel B2B marketing, digital marketing, social media, public relations and communications channels.
* You will guide these teams to ensure online hotel content is accurate and effective.
* You will work with Commercial Leaders to establish optimal business mix, review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies.
* You will develop and execute departmental expense budget and forecasts.
* You must be able to train and monitor the group, transient and events contractual, legal and risk agreement practices, establish booking guidelines and pricing expectations, full knowledge of sales and events booking platforms and uphold all company policies and procedures associated with managing these systems.
* You will develop and maintain detailed and real-time knowledge of all competitor and market activity.
* You are responsible for the execution of the Raffles Sales Incentive Program.
* You are responsible for recruiting and retention of all sales and marketing roles.
* You will lead, engage, and develop team members, including ongoing performance development and Career Development Plans.
* You will liaise with Raffles Global Sales, regional support and brand teams.
* You will build strong relationships with CVB, community groups/influencers and 3rd party travel partners.
* You will have a high level of engagement with customers from all sales segments.
Key Requirements
* Good interpersonal skills with ability to communicate with all levels of colleagues.
* Service-oriented with an eye for details.
* Multicultural awareness and able to work and thrive within a culturally diverse environment.
* Good presentation and influencing skills.
* Flexible and able to embrace and respond to change effectively.
* Ability to work independently and has good initiative under dynamic environment.
* Self-motivated and energetic.
* Leads to constantly improve the guest and colleague service experience.
* Leadership skills required - collaborative, enabling, and entrepreneurial.
* Demonstrates sophistication, humbleness, personality, charisma, confidence, professional etiquette and competencies.
About the Opportunity
This is an opportunity to join the first Raffles in Bahrain and take advantage of:
* Employee benefit card offering discounted rates in Accor worldwide.
* Learning programs through our Academies.
* Opportunity to develop your talent and grow within your property and across the world.
* Ability to make a difference through our Corporate Social Responsibility activities.