Reporting to the ESG Portfolio Leader, the Product Marketing Specialist position is based at our Adelaide Office, Australia. In this role, you will be responsible for product positioning, messaging and marketing tactics and ensure that this resonates with the ideal customer profiles of the portfolio's software products and services, and aligns with respective strategies. You will collaborate closely with the Portfolio Leader, Product Owners, and commercial teams to help increase product adoption and optimise customer engagement. The Product Marketing Specialist also liaises with the Shared Services Marketing function to align with company brand, marketing strategy and leverage shared resources.
Job Requirements
* Experience in working for a Business-to-Business, software and/or technology company, required
* 4-5+ years' experience in marketing, sales, or customer experience/success required
* Bachelor's degree in marketing or a relevant field highly desirable
* Strong writing, editing and communication skills, with a demonstrated ability to distil complex information into succinct and easy-to-follow messaging
* Experience in planning, managing and executing effective, multi-channel marketing campaigns
* Experience in crafting value propositions, planning go-to-market activities and developing sales and marketing content
* Knowledge of the mining and resources industry and the application of technical software is preferred
Key Responsibilities & Tasks
* Develop and execute product marketing plans
* Participate in the ESG Portfolio product release process
* Create product release value propositions, positioning statements and marketing messages to be applied across internal commercial resources and external marketing materials
* Track and report on marketing plan performance, optimise based on data driven insights
* Track and manage costs to ensure marketing plans remain within assigned budgets
* Maintain product marketing frameworks
* Develop commercial resources and sales enablement content
Benefits we offer
* Flexible hybrid work model (3 days in office / 2 days remote)
* Employee Assistance Program (EAP)
* Dedicated training levy and training leave to support ongoing professional development
* Specialised leave for community engagement and volunteer work
* Commuter benefits designed to incentivise sustainable and green transport options
* Participation in acQuire's Social Club events and functions
* Opportunities to grow with our ever-expanding global footprint and product portfolio
About Us
acQuire provides strategic software solutions so when the right information is available to the right people, they can make business decisions with confidence.
We work with the world's leading organisations to tackle increasingly complex data challenges impacting Environmental, Social and Governance (ESG), as it relates to the earth's resources, the natural environment, and their communities.
Founded in 1996, acQuire originated in Perth, Western Australia, and since 2018 has been a part of Constellation Software, Inc via its operating group, Vela Software. acQuire currently has six offices around the globe, with customer support centres operating in each major time zone.
Please include a cover letter explaining why you're the best person for the role. Your application cannot be considered if a cover letter is not included.
To submit your application, click the Apply button below or visit the Careers section of our website www.acquire.com.au/careers.
For a confidential discussion, please contact
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