At UpScale, we're a team of high performers on a mission to transform the trade industry across Australia and New Zealand.
There are tens of thousands of trade, service, and construction business owners working hard but not always getting ahead — buried in admin, stuck on the tools, and unsure how to scale.
We're changing that.
We give business owners the roadmap, coaching, and accountability to grow profitable, systemised companies that don't rely on them.
Offices in Byron Bay and Varsity Lakes, (Gold Coast)
The proof is in our results:
1,200+ businesses coached across Australia & NZ
Average client growth of 207% within 12 months
The fastest-growing business coaching company for trades in Australia and New Zealand
We believe in high standards, hard work, and helping good people win.
If that resonates, you'll feel right at home here.
Role: Business Coach
We're looking for a sharp, strategic operator who loves helping business owners grow — someone who thrives on solving real problems, giving honest feedback, and setting a high standard for performance.
This is not a "sit back and advise" role. You'll be the driving force behind client results — coaching them 1:1, leading group sessions, building strategies, and helping them hire, systemise, and scale.
You'll work closely with our coaching team, leadership, and clients to drive serious growth and life-changing outcomes.
If you're hungry, strategic, and genuinely invested in helping business owners win — this is your shot.
Who You Are
You've coached or operated before. You have real‐world experience helping businesses grow across marketing, team, systems, or financials.
Background in trade or construction industries — from electricians and plumbers to carpenters and builders — is highly valued.
You're direct and honest. You say what needs to be said, even when it's uncomfortable, because you care about client results.
You're strategic. You can see the full business picture and create clear plans to get owners moving.
You're confident with financials. You can read numbers, explain them simply, and help clients make better decisions.
You're a strong communicator. You can lead both 1:1 and group coaching sessions with clarity, confidence, and energy.
You hold people accountable. You don't let clients slip, stall, or settle — you bring them back on track.
You care deeply. You take pride in watching clients grow, hire teams, and change their lives.
You're adaptable. Every business is different, and you can shift gears fast.
You're organised. You keep clean notes, track progress, and always know where a client stands.
What You'll Do
Coach business owners 1:1 each week across hiring, growth, systems, and operations.
Run dynamic group coaching sessions that build community, accountability, and momentum.
Build and refine growth strategies across marketing, team, operations, and leadership.
Guide clients through hiring, delegation, leadership transitions, and stepping off the tools.
Help clients understand financial performance and improve cash flow, profit, and pricing.
Track client progress, identify obstacles early, and redirect fast when needed.
Celebrate the wins, reset the losses, and keep clients moving toward their goals.
Collaborate with the coaching team to improve systems, curriculum, and client experience.
Maintain clean notes and client documentation for consistent delivery.
What Success Looks Like
Consistent client growth across revenue, profit, hiring, and systemisation.
High client retention — clients stay because they're winning.
Clear, organised systems for client management and reporting.
Strong group culture where clients feel connected, supported, and driven.
Clients hitting key milestones — first hire, scaling team, stepping off the tools, full systemisation.
A reputation for being the coach who gets results.
Requirements
3–5+ years experience as a business coach or operator.
Background in trade or construction (electricians, plumbers, carpenters, builders) is highly valued.
Strong knowledge across marketing, systems, team, financials, and operations.
Ability to lead both 1:1 and group coaching confidently.
High emotional intelligence paired with direct communication.
Comfortable reading and discussing financial reports.
Strong organisational and documentation skills.
Competitive base salary + performance bonuses
Hybrid/ In‐office + remote flexibility
Access to events, workshops, and leadership summits
Fast‐paced, high‐performance environment
Clear pathway into Senior Coach, Head Coach, or Program Director roles
Strength. Communication. Action.
(Our "Rock‐Paper‐Scissors" values.)
One of Us: A team connected becomes unstoppable.
Own Your Sh*t: We take responsibility and pride in our work — we don't fall short. Ever.
Winner Winner: Every decision is about the best outcome and experience for clients.
Show Up: The way we do anything is the way we do everything. Be GREAT, not good.
If you're hungry to coach, love solving real problems, and want to help business owners change their lives — we want you on the team.
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