Senior Publicist
We're seeking a visionary Senior Publicist to craft compelling narratives for NSW. This role is ideal for a creative and results-driven professional who can shape the global perception of Sydney & NSW.
* Develop and execute media campaigns targeting key international markets (UK, US, China, South Korea) to elevate NSW's profile.
* Collaborate with internal stakeholders to create engaging content, pitches, and storytelling assets that resonate with diverse audiences.
* Coordinate logistics, invitations, and event arrangements for international media and creator visits to foster strong relationships and opportunities.
Requirements:
* 5+ years' experience in public relations, communications, or media, preferably in tourism.
* Bachelor's degree in Communications, Public Relations, Marketing, or related field.
* Demonstrated expertise in digital storytelling, influencer engagement, and social media trends.
As a Senior Publicist, you will have the opportunity to work on high-profile projects, collaborate with cross-functional teams, and contribute to shaping the NSW brand.