Who we areEmployment Hero is on a mission to make employment easier and more valuable for everyone.
Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution.Since our inception in ****, we've scaled to a $2 billion valuation and gained a presence in 6 countries globally - Australia, New Zealand, Singapore, Malaysia, the UK and Canada.
We now service over 300,000 businesses and more than 2 million employees.The EH WayAt Employment Hero, we're proud of our unique DNA, which we call The EH Way.We are Mission First - everything we do (from what we work on, to how we allocate capital and where we focus) is driven by our MissionWe are Remote First - we champion a remote environment with a preference for asynchronous communication and a high degree of autonomyWe are AI First - we are committed to using AI to accelerate our mission; AI is not just a tool, it's a fundamental part of how we operate, innovate, and scaleWe are Apolitical - we do not take a position on political or social topics, unless it relates to our MissionWe Live by Our Values - we role model our values 100% of the timeWe Expect High Performance - we set a high standard and we're not satisfied with being averageThis roleAs the Inbound Funnel ANZ Manager within our Marketing Operations team, you will be a pivotal senior stakeholder responsible for optimizing the inbound marketing funnel across Australia and New Zealand (ANZ).
This role focuses on ensuring accurate lifecycle stage transitions, owning Marketing Qualified Lead (MQL) definition and operations, driving customer upsell processes, and overseeing comprehensive funnel monitoring.
You will leverage a sophisticated martech stack, primarily operations within Marketo, with a strong emphasis on Salesforce integrations.
Collaborating with marketing, sales, revenue operations, and data teams, you will ensure data-driven strategies that enhance lead quality, conversion rates, and revenue growth in the region.The role will involveLifecycle Stage Transitions Management: Design and implement processes for seamless lifecycle stage transitions (e.g., lead to MQL opportunity, customer) using Salesforce custom objects, workflows, and automated scoring models.MQL Definition and Operations Ownership: Define and refine MQL criteria for the ANZ region, incorporating local market trends, regulatory requirements (e.g., Australian Privacy Act), and buyer personas.Customer Upsell Processes: Own the upsell funnel for ANZ customers, leveraging Braze for personalized engagement campaigns and Appcues for in-app guidance to drive expansion opportunities.Overall Funnel Monitoring and Optimisation: Develop and maintain real-time dashboards in Salesforce and tools like Tableau or Snowflake (if applicable) to track funnel metrics such as lead volume, conversion rates, velocity, and ROI across ANZ inbound channels (e.g., SEO, content marketing, webinars).
Martech Stack Integration and Optimisation: Lead the integration, data management, and validation of the martech stack (Braze, Appcues, Marketo, Hightouch, Outreach, Qualified) to support inbound funnel operations.Stakeholder Collaboration and Training: Act as a trusted advisor to marketing, sales, and customer success teams, scoping requirements for martech solutions and ensuring alignment with ANZ business outcomes.Who you areTo thrive at Employment Hero, you'll need to embody The EH Way - operating with focus, agility, and an obsession with impact.
For this role, you'll also bringBachelor's degree in Marketing, Business, or a related field; advanced certifications in marketing automation (e.g., Marketo) or Salesforce are preferred.5+ years of experience in marketing operations, with hands-on expertise in funnel management, lead qualification, and martech stack integration in a B2B SaaS environment.Strong knowledge of the Salesforce object model, including custom objects, workflows, and API integrations; exposure to Snowflake or similar data warehousing solutions is a plus.Excellent analytical skills, with proficiency in building reports, dashboards, and ensuring data quality using tools like Salesforce Reporting, Tableau, SQL.Strong project management and communication skills, with the ability to collaborate cross-functionally and drive complex martech initiatives.Advantageous skillsExperience in high-growth tech or SaaS companies with a focus on regional marketing in ANZ.Experience with AI Automation / Agentic workflows highly desirableKnowledge of performance and growth marketing operations highly desirableWhat we can offerAt Employment Hero, we don't just talk about a better way to work - we live it.
Joining Employment Hero meansYou will work remotely, with the flexibility to own your time and impactYou will access cutting-edge tools to amplify your work, knowledge and outputsYou'll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your lifeYou'll own ESOP (employee share options) in one of the world's fastest-growing tech companiesYou'll also have access to a wide range of benefits that includes - a very generous parental leave policy, subsidised egg freezing (so you can make the choice that's right for you, on your terms), a WFH office expense budget, and outstanding learning & development opportunitiesAt Employment Hero, we are committed to safeguarding the privacy of your application data.
To understand how we do so, you can read our Applicant Privacy Policy here employmenthero.com/legals/applicant-policy/Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.
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