Marketing Executive
We are looking for a highly skilled Marketing Manager to lead the marketing efforts for Apple TV+ and broader Apple Services across Australia and New Zealand.
This role involves defining and implementing marketing plans, driving growth through various channels, and collaborating with internal stakeholders to ensure programs and campaigns are well structured and aligned with business objectives.
The ideal candidate will have experience in subscription marketing, strong project management skills, and excellent analytical and communication skills.
Key Responsibilities:
* Define and implement marketing plans that meet high standards and have measurable return on investment.
* Drive growth through channels such as strategic partnerships, events, CRM, and affiliate marketing.
* Collaborate with internal stakeholders to ensure programs and campaigns are well structured and aligned with business objectives.
* Analyze and optimize projects and campaigns based on customer insights aligned with Apple values.
* Prepare and present recommendations, reports, and findings from campaign data to senior management to inform program development.
Requirements:
* Experience in subscription marketing, ideally within the content streaming industry.
* Strong project management skills to coordinate with multiple partners, prioritize activities, and manage complex projects.
* Strong analytical skills to interpret data, extract insights, and make business recommendations.
* Excellent communication skills to build relationships internally and externally.
Preferred Qualifications:
* A successful marketing track record, including running content-led, awareness, and performance campaigns across multiple channels.
* Deep knowledge of marketing tools, strategies, and industry trends.
* Understanding of the iOS ecosystem, monetization, and customer engagement and acquisition models.