We are seeking a commercially driven and creatively minded Marketing Campaigns Manager to join our Marketing team at Opera Australia. In this role, you will lead end-to-end campaigns that drive ticket sales, grow audiences and elevate Opera Australia's brand across operas, musicians and major events.
You'll own campaigns from strategy through to execution, optimisation and reporting, working across multiple productions in a fast-paced, high-performing environment.
This is a full time, 2-year fixed-term contract.
Key Responsibilities
* Lead and deliver end-to-end marketing campaigns from brief through to post-campaign evaluation
* Develop integrated, audience-led strategies across paid, owned and earned channels
* Act as the primary marketing lead for allocated productions and campaigns
* Manage multiple concurrent campaigns, timelines and priorities
* Drive campaign performance through data-led optimisation and continuous improvement
* Ensure all digital touchpoints (landing pages, ticketing journeys, campaign assets) are optimised for conversion
* Manage and lead external media and creative agencies, ensuring delivery on time, on budget and to agreed KPIs
* Lead campaign briefings, WIPs and cross-functional collaboration with internal teams, producers, venues and partners
* Review and approve media plans, creative concepts and campaign outputs
* Maintain campaign dashboards, activity trackers and performance reporting
* Manage campaign budgets, cost tracking, purchase orders and invoice approvals
* Maintain accurate records of marketing activity and results
About You
* 5+ years' experience delivering integrated marketing campaigns
* Proven experience managing media and/or full-service agencies
* Strong understanding of digital, performance marketing and audience targeting
* Commercially focused, with
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