Marketing Specialist
The role of Marketing Specialist involves overseeing the marketing strategy for UGG across Australia and New Zealand. This includes managing the ideation, development, and execution of marketing campaigns in AU and NZ across all channels. The successful candidate will work closely with the Head of Marketing – Wolverine & Incubation on executing the AU and NZ GTM strategy for UGG.
The key responsibilities of this role include working closely with the Head of Marketing – Wolverine & Incubation to execute the AU and NZ GTM strategy for UGG, providing creative guidance and direction for all content produced internally, creating, updating, and delivering localized brand presentations for review by UGG parent company, Deckers, ensuring compliance and quality control of creative material to all Brand elements including corporate and visual identity and brand value proposition, executing on the agreed global GTM strategy across digital and retail channels, working closely with our external influencer agency on our always-on organic seeding program, co-op campaign coordination and development with external wholesale partners, providing marketing support for wholesale and retail partners.
In addition, the Marketing Specialist will plan, manage, and post all social and influencer content in line with the GTM strategy, management of the localized UGG Instagram & WeChat channel strategies, deliver on predetermined Instagram follower growth KPIs across Instagram & WeChat, plan all social content in line with both the global and localised marketing calendars, execute VM in line with global brand directives to ensure consistent messaging across all stores, develop best practice in VM/POS for UGG retail in line with the global visual experience requirements, develop assets and activations for new store openings, product launches/callouts, and any adhoc requests, execute and distribute retail directives for POS marketing across the UGG retail store network, briefing and creation of content for organic and paid media channels (Meta, organic social, china social, EDMs and web assets), collaborate on paid campaigns across Meta, Google & Affiliate channels with our internal performance marketing teams, manage the day-to-day communication with our external Chinese Social Agency across WeChat, Little Red Book and Weibo, work closely with the CRM team on delivering campaign focused EDMs in line with GTM strategy.
To succeed in this role, you will need to have 5+ years in a Marketing or Marketing-related role, exposure in a previous global brand marketing position strongly considered, tertiary qualification in Marketing or Marketing-related a plus, excellent verbal and written communication skills, knowledge of layouts, graphic fundamentals & photography, basic knowledge of Photoshop, Illustrator and InDesign, ability to work well under pressure and meet strict deadlines, understanding of all different design output requirements across digital and print, a make it happen attitude.
This is an exciting opportunity to join a dynamic team and contribute to the success of UGG's marketing efforts in Australia and New Zealand.