Since our founding in 2017, Willow has grown from a start-up in Australia to serving customers around the globe. Our product offering digitizes the build world for a better world. We make our customers' buildings work smarter for them and the environment.
You will be joining a team of performance-driven Willowers, backed by the most advanced technology the built world has ever seen.
We’re seeking a talented and experienced Senior Marketing & PR Manager to execute our marketing and communication initiatives across key channels. This role is perfect for someone who brings a strategic yet hands-on approach to social media, and a passion for shaping how our brand shows up across digital and physical touchpoints.
You'll work on a variety of marketing functions—from content creation and PR to event support, customer engagement, and contractor management. If you're a creative communicator with a track record in B2B marketing and a love for storytelling, we’d love to hear from you.
What You'll Do
* Develop and execute marketing and PR strategies to support business goals and grow brand visibility.
* Write, edit, and review content across all channels—LinkedIn, blog, website, pitch decks, press releases, and customer materials.
* Manage our social media presence, particularly LinkedIn, ensuring content is engaging, consistent, and aligned to business priorities.
* Oversee the maintenance and continuous improvement of the website, including updates to content, layout, and performance in collaboration with external vendors.
* Partner with sales, product, and leadership teams to create and maintain compelling marketing collateral and pitch decks.
* Collaborate with internal stakeholders and manage external contractors (e.g., designers, web developers, PR consultants) to deliver quality outcomes on time.
* Support and help coordinate key marketing functions and events, including webinars, trade shows, and customer experiences.
* Lead customer marketing initiatives, creating case studies, coordinating testimonials, and developing campaigns to strengthen engagement.
* Track marketing performance metrics and present insights to inform strategy.
What We're Looking For
* 5+ years of marketing and PR experience, ideally in a B2B technology or SaaS environment.
* Strong copywriting and editing skills, with the ability to simplify complex ideas into clear, compelling messaging.
* Experience managing and growing a professional LinkedIn presence and other relevant digital platforms.
* Familiarity with website CMS tools and marketing design platforms (e.g., Canva, Figma).
* Demonstrated ability to manage external contractors and creative vendors to deliver projects.
* Strong project management skills with attention to detail and ability to juggle multiple priorities.
* A collaborative, proactive, and adaptable mindset, excited by a dynamic and fast-paced scale-up environment.
By joining our team of Willowers, we offer true flexible working arrangements, remote and/or hybrid as well as parental leave available for those budding families.
To find out more, visit the website: willowinc.com
#J-18808-Ljbffr