Our client is a leading energy retailer and one of Australia's largest providers. They play a significant role in the country's decarbonisation journey, with a growing focus on cleaner and greener energy alternatives. Currently, they stand at the forefront of the nation's clean energy transition.
The business is looking to recruit a Campaign Manager for an initial 14-month contract. The Campaign Manager will be responsible for end-to-end planning, execution, and optimisation of integrated marketing campaigns across multiple channels. This role will play a key part in driving brand awareness, customer acquisition, customer retention, and engagement.
Key Responsibilities
* Manage the end-to-end delivery of campaigns across ATL, digital, print, email, social media, eDM, and other relevant channels.
* Define campaign strategy, objectives, target audiences, messaging, and KPIs aligned with business objectives.
* Manage and implement tailored and targeted tactical acquisition and retention campaigns ensuring continual optimisation across all channels.
* Work closely with creative and media agencies to develop engaging content, visuals, and messaging.
* Utilise marketing automation platforms to execute personalised and scalable campaigns.
* Monitor campaign performance using analytics tools.
* Oversee campaign budgets, ensuring efficient use of resources.
Key Skills & Experience
* Minimum 5-7 years' experience relevant to requirements of the role.
* Degree qualified in relevant discipline.
* Experience in using customer data platforms, marketing automation, and digital media optimisation tools.
* Experienced in managing and collaborating with external partners for consistent campaign delivery, creative execution, and performance metrics.
* Experienced in planning, developing, implementing marketing activities across multiple channels; as well as communications.
* Flexible working options – 2 days in the office.
* Discounts on products and services for family and friends.
* Flexible spending accounts to assist in managing finance.
* Volunteer days off to help charities.
The business also provides a range of support for career development and is committed to employee wellbeing and career growth.
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