HEAD OF MARKET INTELLIGENCE & PROPOSITION JMC Academy — Sydney, Melbourne or Brisbane | Full Time
THIS IS A BUILDER'S ROLE.
JMC Academy is establishing a new commercial intelligence capability and this is the person who will build it. If you are a senior product strategist, insights leader, or proposition developer who wants a genuine mandate to shape how a growing creative arts institution positions, prices, and develops its programs, this is the opportunity.
You will not be inheriting a capability. You will be creating one.
ABOUT JMC ACADEMY
Founded in 1982, JMC Academy has spent over 40 years producing graduates who shape Australian and global creative industries. We teach approximately 2,500 students per year across purpose‑built campuses in Sydney, Melbourne and Brisbane, offering degrees and diplomas in Music, Audio Engineering, Film & TV, Animation, Game Design, Acting, Music Theatre, Entertainment Business and Visual Communication Design.
Our Purpose: We educate, nurture, and inspire creative minds through innovative and globally connected learning. Our Vision: To be Australia's most recognised and connected educator of creative minds. Our Values: Quality | Excellence | Innovation | Collaboration | Academic Rigour | Cultural and Social Diversity | Honesty and Integrity | Equity
THE ROLE
The Head of Market Intelligence & Proposition is a newly created senior role reporting to the Chief Customer Officer, with co‑sponsorship from the Dean and CFO. This position owns JMC Academy's product intelligence and commercial proposition function across four interconnected workstreams: Product Lifecycle Management & Performance, Market & Customer Intelligence, Pricing Strategy, and Growth Proposition Development.
This is not a market research role. It is a commercial strategy role with a research engine behind it.
KEY RESPONSIBILITIES
Product Lifecycle Management & Performance
* Establish and implement a structured PLM framework across JMC's full program portfolio
* Conduct regular product health checks assessing programs against market demand, audience alignment, industry relevance, and strategic fit
* Identify programs for retirement, reinvention, or expansion based on performance data and market evidence
* Develop discipline‑specific roadmaps in collaboration with academic and executive teams
* Lead primary and secondary research to understand student behaviour, competitor activity, employment markets, and the broader higher education and creative industries landscape
* Develop audience segmentation frameworks, market sizing models, and demand forecasts to inform profile planning and growth strategy
* Conduct and synthesise customer research — surveys, focus groups, and interviews — to understand student motivations, barriers, and decision‑making behaviour
Pricing Strategy
* Develop and maintain JMC's pricing strategy including guiding principles, parameters, and the annual price‑setting cycle
* Design pricing initiatives including scholarship structures, discounts, subsidies, and incentive programmes
* Inform pricing and profitability models in partnership with the CCO and CFO
Growth Propositions & Go‑to‑Market
* Define, develop, and implement end‑to‑end strategic propositions for new market, region, or audience opportunities — across both B2C student and B2B industry segments
* Build robust business cases assessing the feasibility, desirability, and viability of new product, campus, or channel opportunities
* Own the commercial marketing interface — translating audience, competitor, and market insights into clear positioning, messaging frameworks, and campaign briefs for the Marketing team
WHAT WE ARE LOOKING FOR
This role requires someone who is equally comfortable in a spreadsheet, a boardroom, and a workshop with academics. You understand how to turn market data into commercial decisions — and how to bring a room of stakeholders along with you.
7–10 years in product strategy, commercial insight, market intelligence, or proposition development in a demand‑driven sector.
* Demonstrated experience building or leading a product lifecycle management or market intelligence function — not just operating within one
* Strong commercial acumen with the ability to develop pricing strategies, business cases, and profitability analyses
* Experience developing go‑to‑market strategies, value propositions, or product positioning frameworks from concept through to launch, across both B2C and B2B contexts
* Strong qualitative and quantitative research skills — you design and lead research, not just commission it
* Experience influencing senior and cross‑functional stakeholders including academic leaders, executives, or subject matter experts
* Excellent analytical skills with proficiency in data visualisation tools (Tableau, Power BI or equivalent)
Highly Regarded
* Experience in higher education, ed‑tech, or a regulated, demand‑driven sector with awareness of student decision‑making dynamics
* Knowledge of the Australian higher education landscape including TEQSA, QILT, Commonwealth funding policy, and student demand dynamics
* Experience with pricing strategy development including scholarship and incentive design
* Familiarity with design thinking, value proposition canvases, or product innovation frameworks
WHY THIS ROLE
A genuine greenfield mandate. JMC does not have this function today. The frameworks, tools, and insight capability you build will be yours, and will directly shape how the institution grows.
Executive visibility. Reports to the Chief Customer Officer with co‑sponsorship from the Dean and CFO. Your work lands at the top table from day one.
Commercial influence at scale. The pricing, product, and proposition decisions you drive will directly shape the experience and outcomes of 2,500 students per year across three campuses.
A creative, mission‑driven institution. JMC's students are musicians, filmmakers, game designers, animators and actors. The work matters.
Competitive remuneration. Salary commensurate with experience, plus access to professional development, campus facilities, and a genuinely distinctive creative community.
Flexible base. Sydney, Melbourne or Brisbane. Cross‑campus collaboration expected and supported.
JMC Academy is committed to diversity, equity and inclusion. We encourage applications from people of all backgrounds, cultures and identities.
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