About Us
We are a leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market. With over 850 stores, 34 brands, and over 30 online platforms, we offer an extensive range of products from some of the world's most iconic and beloved brands.
About Our Portfolio
We are home to a portfolio of fashion and lifestyle brands that are synonymous with quality, style, and excellence.
The Role
We are seeking a visionary and results-oriented professional to lead the growth and optimization of our online retail business. This role will focus on maximizing revenue, enhancing the customer experience, and ensuring that our online presence aligns with our broader business goals.
About the Position
This professional will be responsible for overseeing and driving the strategic direction, growth, and operational execution of our e-commerce division. Working on some of the world's leading brands, including Hoka, Vans, Saucony, Dickies, and Lacoste, this role will require a strong background in e-commerce strategy, digital marketing, and team leadership within the fashion and lifestyle sectors.
Key Responsibilities
1. Strategy: Develop and implement a comprehensive e-commerce strategy that drives growth, maximizes profitability, and enhances the customer experience across all digital touchpoints. Align e-commerce initiatives with our overall business objectives and brand vision.
2. Team Leadership & Development: Lead and manage the e-commerce team, including e-commerce leads and specialists. Foster a collaborative, high-performance culture, setting clear goals, conducting regular performance reviews, and providing continuous training and development.
3. Website Optimization & User Experience: Partner on website design and user experience improvements to ensure the e-commerce platform is intuitive, visually compelling, and aligned with current digital trends. Continuously monitor website performance and customer feedback to identify areas for improvement and enhance conversion rates.
4. Digital Marketing & Customer Acquisition: Lead the development and execution of integrated digital marketing strategies in partnership with shared services, including SEO, SEM, email marketing, paid social, and affiliate marketing, to drive online traffic and customer acquisition.
5. Sales & Revenue Growth: Oversee all aspects of online sales performance, ensuring targets and KPIs are met, including revenue, conversion rates, and average order value. Develop and execute initiatives to increase sales volume, improve the customer lifetime value, and retain repeat customers.
6. Analytics & Reporting: Use data analytics to track, measure, and report on the performance of e-commerce activities and campaigns, providing actionable insights to leadership and other departments.
7. Logistics & Operations: Ensure seamless integration between e-commerce operations and merchandise teams, managing inventory, order fulfillment, and customer service.
Requirements
To be successful in this role, you will have a minimum of 5+ years of experience in e-commerce, digital marketing, or online retail, with at least 3 years in a leadership or strategic role. You will have proven experience managing an e-commerce team and driving growth in an online retail environment, preferably in the fashion, lifestyle, or consumer goods industries.
What We Offer
* A supportive, fun, collaborative, and friendly team culture
* The opportunity to work with a growing company and the best global brands
* Ongoing career development and training to grow your career
* Generous employee discount of up to 40% off all our brands