Social Media Manager/Marketer at Hot Air Balloon Company
About the Company
A well-established hot air balloon company based in the Yarra Valley is expanding its operations and aiming to boost ticket sales. With established flights in both the Yarra Valley and Geelong, the company is preparing to introduce journeys that float above the stunning Melbourne cityscape.
Role Overview
The company is looking for a dynamic, motivated marketing associate to join their small, close-knit team. This casual position, equivalent to two days per week, offers the flexibility of remote work, with one day per week on site initially as you gain a deep understanding of our business.
As the company charts a new course for growth, it seeks a driven individual to help propel this vision forward. A key focus of the role will be to build a vibrant social media presence leveraging platforms to share captivating imagery and breathtaking videos that bring the magic of ballooning to life for a wider audience. The effectiveness of such visual storytelling cannot be overstated; stunning visuals paired with compelling narratives create irresistible invitations and broaden the company’s reach.
Engagement is equally important. By encouraging guests to share their own in-flight experiences on social media, the company can harness authentic excitement and positive word-of-mouth. Online reviews and feedback—both on social platforms and travel sites—will help build reputation, improve offerings, and attract new customers. The marketing associate will be instrumental in nurturing these digital interactions, ensuring that every flight becomes a memorable and shareable adventure.
This role is pivotal in shaping how the company's experiences are shared, marketed, and remembered by future adventurers. The ideal candidate will bring creativity, strategic thinking, and a flair for storytelling—crafting compelling campaigns that showcase the extraordinary beauty of ballooning over Victoria’s landscapes.
Key Objectives
- Enhance social media presence by curating and sharing visually stunning content—from sunrise vistas to the vibrant joy of each flight—across all key platforms, transforming every journey into an invitation for online engagement and community growth
- Increase ticket sales at new and existing locations
- Collaborate with travel and experience companies such as Red Balloon, Adrenaline, Trip Advisor, and others to promote and bundle hot air balloon rides with complementary activities or experiences
- Develop relationships with hospitality, tourism, and other organisations to drive growth.
- Expand our tourism network by attending tourism events and establishing relationships and partnerships.
Key attributes
The ideal candidate is:
· Driven
· Self-motivated
· Creative
· Enthusiastic
· Consultative
· Team-oriented
You’ll thrive in this role if you are driven and self-motivated, with a demonstrated ability flair for social media growth. Since we are a small team of six, you’ll need to be comfortable working collaboratively across all aspects of the business and ready to take initiative when opportunities arise.
Unique Benefits
The successful candidate will have the chance to experience a hot air balloon flight firsthand, joining the full customer journey from meeting the passengers to the concluding champagne breakfast. This immersive experience will offer valuable insights into what makes the experience special for customers.
Application
If you have a passion for travel and experiences and are eager to contribute to an exciting and expanding company, we encourage you to apply for this rewarding role
Essential Skills:
- Proficiency in Instagram, Facebook, TikTok, and YouTube for business
- Experience with social media scheduling tools (Hootsuite, Buffer, or similar) would be an advantage
- Knowledge of social media analytics and reporting tools preferred
Creative Requirements:
- Strong photography and video editing skills
- Ability to create compelling visual content for social media
Eligibility:
- Must have Australian work rights
- Reliable transport required for weekly on-site work in Yarra Valley at least initially and for content capture in Melbourne city, Geelong and Yarra Valley flying locations when required.
- Ability to work flexible hours including early mornings for balloon flights