About One Fine Collective
We're One Fine Collective, a fast growing omnichannel business bringing together the brands, products and experiences that make life's biggest milestones extraordinary. We create market-leading lifestyle events and brands including One Fine Day Wedding Expo, One Fine Baby Expo, New York Bridal Market by One Fine Day and Tottie. Across nine annual events in Australia and New York, we showcase the very best emerging brands in the wedding and baby industry, making it easier (and way more fun) for couples and expecting parents to discover everything they need for their next big adventure.
About the Role
Do you love creating content, understand how to engage and have a sense of humour, eye for style and trends? Are you efficient, proactive and have a positive can-do attitude? Then we want to talk to you
We are on the hunt for a Social Media and Content Coordinator to join the team and help us to grow our suite of incredible lifestyle brands, One Fine baby, One Fine Day, New York Bridal Market by One Fine Day and Tottie. This person will be responsible for planning, creating and executing a variety of content across the brands social media platforms.
The successful candidate will have a broad creative skillset and is passionate about creating unique, on trend content that pushes boundaries, attends to current trends and fulfils client briefs. They are a proactive and self-motivated person with an eye for detail who is constantly looking for the latest ways to engage with our online communities.
Here's what you'll be doing if you join the team
* Execute the social media and content creation strategy across the One Fine Collective suite of brands (via Instagram, Facebook, TikTok, Pinterest and YouTube)
* Work with the Social Media and Content Manager to plan, create and schedule all social media content including strategic weekly content shoots, editing and advance planning to align with marketing campaigns and key content focuses
* Write engaging copy for organic social content that reflects brand tone of voice and drives audience engagement across all platforms
* Drive social growth, engagement and conversion - researching and implementing current content trends that align with brand strategy and platform best practices
* Execute social elements of product launches, campaigns and partnerships, ensuring cohesive brand messaging across all touchpoints
* Help to execute and deliver the UGC and influencer strategy including outreach, relationship management and content coordination
* Collaborate with the marketing team to develop content themes and brainstorm innovative ways to leverage content across channels
* Assist with community engagement across all platforms including managing direct messages, comments and tagged images in alignment with brand tone of voice
* Assist with content and editorial photoshoots, supporting the creative direction and execution on shoot days
* Track, analyse and report on social performance with weekly, monthly and post-campaign reporting, using insights to optimise future content
Life at One Fine Collective
At One Fine Collective, we work in the exciting and dynamic world of marketing and events, with a passion about what we do. We place importance on innovation and look to constantly improve what we do for our vendors and visitors by being inquisitive, nimble and noisy
We operate professionally, collaboratively, and flexibly, based in Sydney working partly from home and also IRL in our studio at Crows Nest. We like to celebrate our successes along the way, we have a strong team and company culture, and value our staff by making the workplace fun and engaging along the way. At One Fine Collective, our mission is to celebrate life's major milestones and create rewarding experiences for our customers. We take our responsibility to our employees, our customers, our contractors and other stakeholders, seriously.
Does this sound like a job you'd be interested in?
What are you waiting for? Applications will only be accepted if they include a cover letter, clear examples of your previous experience and at least one reference. Please introduce yourself and tell us why you would be a great fit for One Fine Collective.