Customer Lifecycle Marketing Analyst
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PU Prime is a globally recognized CFD broker with a presence in over 20 offices worldwide. Licensed in top-tier jurisdictions, we are dedicated to long-term growth and sustainability. Our clients benefit from a highly competitive trading environment, with access to more than 1,000 instruments across forex, indices, commodities, stocks, and cryptocurrencies.
Our culture is dynamic, fun, and results-oriented. We believe in giving our team full autonomy, empowering you to take ownership of your work. With our hybrid work model, you'll also have the flexibility to enjoy more personal time outside of the office.
Key Responsibilities:
PU Prime is seeking a Customer Lifecycle Marketing Analyst in our Sydney office to drive customer engagement, retention, and lifetime value (LTV) through data-driven strategies. This role focuses on analyzing customer behavior, optimizing the user journey, and implementing targeted retention initiatives to maximize user activity and long-term platform loyalty.
• Analyze customer lifecycle data to identify behavioral patterns, churn risks, and engagement opportunities.
• Develop and execute personalized retention, reactivation, and loyalty strategies to enhance LTV.
• Design and implement targeted communication strategies to attract and retain customers.
• Work closely with marketing automation specialists to integrate psychological triggers and behavioral nudges into email campaigns and onboarding sequences.
• Create user segmentation models based on trading behavior, activity level, and engagement trends to tailor marketing efforts.
• Collaborate with marketing, CRM, and product teams to optimize lifecycle campaigns, including onboarding, engagement, and win-back strategies.
• Conduct A/B testing and performance analysis to evaluate lifecycle strategies, messaging, and promotional offers.
• Track and optimize key lifecycle metrics such as activation rate, churn rate, reactivation rate, and conversion rates.
• Able to use data tools such as Google Analytics, Tableau, or BI platforms to generate insights and actionable recommendations.
• Work closely with data teams to enhance predictive models for churn and retention.
• Stay updated on industry trends and competitor strategies to refine user lifecycle management approaches.
• Develop localized lifecycle strategies that consider cultural differences in financial decision-making and risk perception.
Requirements:
• 3+ years of experience in user lifecycle analysis, retention marketing, CRM, or growth strategy, preferably in FX, fintech, or financial services.
• Strong analytical skills with a passion for data-driven decision-making or proposing plan.
• Proficiency in CRM platforms and marketing automation tools.
• Knowledge of A/B testing methodologies, customer segmentation, and behavioral analytics.
• Ability to translate data insights into actionable strategies that drive engagement and retention.
• Strong collaboration skills to work effectively with marketing, product, and data teams.
• Fluent in English, proficiency in Mandarin is an advantage.
Seniority level
* Seniority level
Associate
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
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