Sól Saunas is a premium wellness brand offering contrast therapy experiences through sauna and cold plunge facilities. Based in Melbourne, Sól is positionedas as a modern social wellness destination, combining high quality facilities with a strong lifestyle and community focused brand presence.
We are seeking an experienced Marketing Specialist to plan, develop and implement strategic marketing initiatives that drive brand awareness, customer acquisition and sustained business growth.
This role requires a commercially minded marketing professional with strong digital marketing expertise, analytical capability and experience managing multi-channel campaigns in a consumer facing enviroment.
Tasks Include:
* Planning, developing and organising advertising policies and campaigns to support sales objectives
* Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
* Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
* Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
* Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
* Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
* Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
* Creating, scheduling and publishing marketing content to social media platforms and websites
* Applying statistical modelling methods to determine the potential impact of pricing strategies on profitability
* Monitoring performance of initiatives, providing regular reporting and insights as required
* Analysing data from digital marketing campaigns and platforms
* Recommending updates to digital content to improve search engine metrics
Interested candidates please apply directly through seek and submit your resume and brief cover letter outlining their suitability for the role