Job Overview
This is a split Marketing Executive role across Corporate Content Licensing (60%) and B2B Subscriptions (40%), reporting to the Head of Content Licensing and the Head of B2B Digital Subscriptions (Subscriptions Growth). You'll play a key role in driving enterprise growth across subscription and licensing products—building demand in market, supporting the sales journey, and shaping how our commercial offering connects with business customers.
Responsibilities
* Plan and execute multi-channel B2B marketing campaigns across enterprise subscription and licensing products
* Partner with Sales to build and accelerate a high-quality enterprise pipeline
* Develop and maintain sales enablement materials including pitch decks, proposals, one-pagers, and case studies
* Deliver integrated marketing activity including EDMs, LinkedIn content, events, and paid/earned media
* Track and report on campaign performance, pipeline impact, and customer engagement
* Analyse customer data to inform segmentation, targeting, and campaign optimisation
Qualifications
* Experienced in B2B marketing, ideally within publishing, media, or similarly complex industries
* Strong understanding of enterprise sales cycles and how marketing supports pipeline growth
* Skilled in developing sales enablement materials and running targeted, insight-led campaigns (including ABM)
* Clear and confident communicator, able to translate complex products into compelling value propositions
* Commercially minded, with a strong focus on driving measurable revenue outcomes
* Highly organised and proactive, with the ability to manage multiple priorities in a fast‐paced environment
Benefits
* Access to publications and products from across the News Corp family
* Exclusive offers across a range of products and services that deliver genuine cost savings and benefits
* Health and wellbeing support, including on‐site gyms in Adelaide, Brisbane, and Sydney offices
* Variety of leave options: parental leave, birthday leave, volunteer leave, career break, and compassionate leave
* Financial wellbeing support
* Career development opportunities, including leadership programs and tailored development programmes
* Volunteer opportunities and company‐organised charity drives
* Employee‐resource groups and accessibility to multi‐faith quiet rooms and parents' rooms
Equality and Diversity Statement
We are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply. We are committed to ensuring an accessible and supportive recruitment process.
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