Seeking a talented Social Media Manager to join the Prime Video Social media team. The Sports Social Media team at Prime Video is responsible for developing engaged social media audiences at scale, while also building and executing go-to-market campaigns for our growing portfolio of live sports properties.
This role serves as the day-to-day editorial owner of the @PrimeVideoSportAUNZ social channels, with input from team lead. This role will think strategically, direct our agency partners, and provide publishing support for all Sports Prime channels in AUNZ. They will set the day-to-day editorial creative direction for the agency publishing team and own channel reporting back to the social lead. This role will be expected to have had significant social publishing experience in both the day-to-day and during live sports events.
You will own all social content decisions for the properties you own, driving both long-term strategy, pre-planned campaigns and day-to-day editorial decisions. You will manage multiple social channels and influencers simultaneously, with the ability to streamline for efficiency, while crafting thoughtful strategies to best-serve unique audiences. You will work with key social media and digital platforms such as TikTok, Facebook, Instagram, X and YouTube, as well as seek out emerging platforms that can help us grow our customer base and brand. You will also contribute to the development of new product features and tools for social marketing.
Your tone-of-voice, creativity, knowledge of sports and internet culture, and platform expertise will support a developing social identity as our portfolio grows. The social media platforms utilized are public, highly visible marketing channels, requiring creative thinking, strong copywriting, strategic planning, and extremely high judgement.
Key job responsibilities
1. Oversee, contribute to, and execute social editorial and promotional calendar for @PrimeVideoSportAUNZ social channels.
2. Advise social leadership on go-to-market planning for upcoming campaigns using current platform and editorial trends.
3. Pitch, develop, and plan breakthrough social creative that drives high engagement before, during, and/or after our live events.
4. Utilize strong sports editorial judgement to recognize and curate socially-relevant moments during both our live broadcasts and around the sports landscape, utilizing content production tools to optimize posts for each platform.
5. Communicate clearly and effectively with agency partners who support day-to-day operations.
6. Collaborate with the Prime Video brand social team and other cross-functional teams to make the biggest impact for priority moments broadcasts.
7. Utilize insights and reporting to recommend changes to content and strategic approach.
8. Build relationships and become a trusted partner with the external leagues/organizations we work with.
9. Contribute to the maintenance of the team's CMS.
10. Assist the needs of the team and broader sports portfolio as seasonality allows.
Basic Qualifications
* 5+ years of professional, non-internship, live sports social experience
* Experience posting directly to highly visible and public brand channels in a live environment.
* A deep passion for the intersection of sports, social media, and internet culture.
* Experience maintaining a social media editorial calendar.
* Experience writing social-minded copy.
* Experience using data and metrics to drive improvements and changes to social approach.
* Experience communicating with cross-functional teams.
* Experience with content production tools, such as Photoshop, Premiere, and Live Clipping tools like Grabyo or WSC.
* Willingness to work nights and weekends as broadcast calendar dictates
* Proven track record of engaging sports fans on social.
* Experience generating and executing large-scale social media campaigns across digital platforms with a track record of growing audiences and delivering on engagement metrics
* Experience collaborating with internal stakeholders and external agencies/partners/talent
* Experience working with social and digital agencies Creative editorial experience, ideally within social media
Preferred Qualifications
* Experience working with talent and talent teams to capture social-minded content on-site.
* Experience managing influencer campaigns
Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement:
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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