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Brand manager, jeep

Melbourne
Stellantis Australia and New Zealand
Brand manager
Posted: 14 September
Offer description

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Aspiring HR Business Partner | Bridging People, Strategy & Ops | Coaching-Informed | Human-Centered, Business-Aligned

Stellantis is a leading global automaker and mobility provider that offers clean, connected, affordable and safe mobility solutions. The principal activity of Stellantis is the design, development, manufacture and sale of automobiles bearing its 16 brands of Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS, Fiat, Fiat Professional, Jeep, Lancia, Maserati, Mopar, Opel, Peugeot, Ram and Vauxhall.

* Hybrid working environment
* Collaborative and supportive team
* Scope to learn and grow within the automotive industry

Job Description:

Stellantis Australia are seeking to engage a passionate, hands-on Brand Manager who plays a crucial role in managing an iconic brand in market, Jeep. The position is responsible for executing the overall marketing strategy for the Jeep brand across ATL and BTL, while also supporting across other brands within the Stellantis portfolio. This role requires constant passion and creativity to drive new ideas and thinking at every level of marketing, and to ensure the brand marketing strategy is executed to the highest standard.

Key Responsibilities:

* Live and breathe the Jeep and other Stellantis brands.
* Support and input to setting up and overseeing the delivery of the Jeep marketing strategy for the Australian market.
* Be the custodian of the Jeep brand story and positioning for Australia ensuring local relevance whilst ensuring authenticity & consistency with global strategy.
* Management and oversight of the creation, execution, and implementation of ATL & BTL activities including but not limited to:
* Communication strategies
* Media plans and partnerships
* Advertising (online and offline channels)
* Social media
* Brand and retail POS, catalogues & collateral
* Website content
* EDM strategy and content
* Events, Activations & Sponsorships
* Ambassadors, influencers and content creators
* Delivery of all marketing activities on time, within budget and with a strong focus on achieving set objectives.
* Ongoing review of brand performance including brand health, Stellantis funnel metrics and both internal and external data reports to identify insights and opportunities for optimisation.
* Source, develop, manage and lead brand asset requirements (Guidelines, Global creative, Imagery, Film, Logos, Event Signage, Merchandise etc.)
* Ensure all marketing assets, materials and communications are accurate.
* Effective management of external agencies (media, creative, digital, social, production, experiential etc.) to support the development of materials and other activities, in line with the marketing strategies.
* Collaborate with all Marketing team functions including Digital, CRM, PR and Aftersales.
* Work to ensure all activities are created in partnership with key business units (Product, Sales, Fleet, Aftersales, Legal, Finance, Procurement etc.)
* Proactive engagement of, and marketing support to, the Jeep dealer network.
* Budget management including invoicing and purchasing processes and administration.
* Management of Jeep Marketing vehicle fleet.
* Communication and rapport with relevant Regional and Global Jeep Brand and Marketing colleagues.

Requirements:

Minimum Qualifications

* Tertiary qualification in a relevant field, such as Business/Commerce, Marketing or Communication
* 5 years or more within a similar role (client or agency slide)
* Automotive industry experience would be an advantage, but not essential

Job-Specific Skills

* Strategic and creative thinker, passionate about advertising, marketing and brands
* High understanding of the Marketing function, including creative, media, digital, CRM, social etc.
* Commercial awareness and business acumen
* Flexibility to travel as required
* Comfort in a dynamic environment and flexible to pivot focus with changing priorities
* Excellent interpersonal and communication skills – verbal and written
* Highly coordinated and organised with excellent attention to detail

Apply:

To submit your expression of interest, please apply directly through LinkedIn.

At Stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability. Diverse teams will allow us to better meet the evolving needs of our customers and care for our future. As we only want to know why you're great for this role, feel free to avoid personal information, such as age, picture and marital status, in your CV. We want to provide you with a great candidate experience, so please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.

* Stellantis Diversity & Inclusion:
* Our Employee Make the Difference:


Seniority level

* Seniority level

Mid-Senior level


Employment type

* Employment type

Full-time


Job function

* Job function

Marketing
* Industries

Automotive

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