**About the Role**
Are you ready to take the lead in shaping our customer lifecycle marketing strategy? BOQ Group is looking for a Direct Marketing Lead to join us on a 12-month Max Term Contract.
As the **Direct Marketing Lead** at BOQ Group, you'll be at the helm of designing, planning, and executing our marketing initiatives across both digital and offline channels. Your mission will be to drive customer engagement and retention through targeted and personalised campaigns. You'll be responsible for customer communications from onboarding and account activation to ongoing engagement and the adoption of next best products for BOQ, VMA, and ME.
In this role, you'll interpret and utilise customer insights and data to build and deliver lifecycle programs that truly engage and retain our customers. You'll collaborate with various internal teams and external partners to operationalise automated and trigger-based data flows for campaigns. Leading a small team of Marketing Managers and Producers, you'll oversee the end-to-end campaign management, ensuring that every initiative aligns with our business goals and delivers measurable results.
**About you**
We're looking for a passionate marketer with a strong background in digital and CRM marketing. You should have experience in planning, developing, and executing marketing programs. Your ability to translate business strategy into a customer lifecycle marketing strategy will be key to your success.
You should be an analytical thinker who uses data to make informed decisions and measure campaign results. Excellent interpersonal skills are a must, as you'll be building strong relationships with multiple stakeholders. Experience managing and developing a team is also essential, as you'll be leading a group of talented individuals to deliver outstanding marketing campaigns.
If you're a natural problem-solver with a knack for identifying immediate opportunities and longer-term strategic improvements, we want to hear from you. Join us at BOQ Group and be part of a dynamic team that values innovation, collaboration, and customer-centricity.
**About Us**
BOQ Group is a truly unique group of challenger brands with a purpose - to provide a genuine alternative to Australian financial services for customers and employees.
Our family of brands (Bank of Queensland (BOQ), ME Bank, Virgin Money Australia, BOQ Specialist), each come with their own defined customer audience and brand personality, but share one goal - to build social capital through banking. That's creating trust with customers, exploring staff potential and believing that tiny gestures and big ideas can change the world for communities.
BOQ Group's inclusive vision is to foster a workspace that values and leverages difference and creates new possibilities, a place where our people feel confident to bring their best selves to work every day. We embrace difference and believe that our workforce should reflect the customers and communities that we serve.
Since 2021, BOQ Group is recognised as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency (WGEA).
In 2023, we successfully implemented an innovative Reconciliation Plan, driving positive change and promoting inclusivity across BOQ Group.
**Our Benefits**
At BOQ Group, we are passionate about creating an exceptional work environment that nurtures both your professional and personal growth. Our comprehensive benefits package is designed to enhance your well-being, provide financial security, and foster a sense of community and inclusion. Here are just some of the fantastic perks you can enjoy as part of our team:
- **Flexible working arrangement**:
- Balance your work and personal life with ease.
- **Discounted financial products** - Enjoy exclusive rates on our financial services across the Group.
- **Salary sacrificing options** - Maximise your take-home pay with our salary packaging options.
- **Paid parental leave with no minimum requirements** - Spend quality time with your new family member without any worries.
- **Purchase additional annual leave** - Need more time off? You can buy extra leave days.
- **Discounted private health insurance plan** - Take care of your health with our special rates.
- **Employee Assistance Program (EAP)** - Access confidential support for personal and professional challenges for you and your family
- **Access to employee network groups** - Connect with peers through our First Nations Reconciliation, LGBTQIA+, Multicultural, Gender, Early Careers, and accessibility groups.
- **Pride in Diversity membership**: We are proud members of Pride in Diversity and actively participate in the Australian Workplace Equality Index.
We are committed to creating a workplace where everyone feels valued and supported. Join us and be part of a company that truly cares about its people and community!
**How to Apply**
BOQ Group is committed to diversity and an inclusive workforce. Aboriginal and Torres Strait Is