Perth | Full-Time | Reports to Head of Sales
Lead People. Drive Conversions. Lift an Already High-Performing Team.
At Locale Homes, we help Australians build their new home with clarity, transparency, and a modern, client‑first approach. We don't represent builders, banks, or developers; we represent the buyer, always. As builder brokers, our job is to cut through the overwhelm, stand in our clients' corner, and guide them end to end. From finance and land, to home design and matching them with the right builder and strategy to suit their goals.
We're growing rapidly and are looking for an ownership‑minded, people‑focused Homes Sales Manager to take ownership of a full, high‑performing team and elevate the next stage of growth, culture and consistency. You'll also be working alongside another high‑performing Sales Manager within our New Homes division, creating a collaborative two‑leader structure designed for scale.
About the Role
This is a hands‑on leadership position where you'll oversee a full team of New Home Advocates who are already performing strongly. Your role is to guide, coach, improve conversion, enhance the client experience and ensure the division continues to grow with quality and discipline.
You'll work closely with the Head of Sales, Marketing Manager and Sales Operations Manager to optimise processes, support team capability, and ensure the customer journey remains seamless from first enquiry to contract signing.
What You'll Lead
Leadership & Team Development
Lead, support and elevate a team of experienced New Home Advocates.
Maintain and reinforce high‑performance standards, energy and accountability.
Coach advocates on enquiry management, appointments, presentations, follow‑up and closing.
Strengthen the positive culture that already exists within the team.
Conversion & Sales Process Optimisation
Own the enquiry‑to‑sale lifecycle and ensure consistent execution across all touchpoints.
Improve speed‑to‑lead, follow‑up rhythm and appointment quality.
Identify opportunities to lift conversion at each stage of the funnel.
Remove friction from the sales process to create momentum for clients and advocates.
Training & Capability Building
Deliver ongoing training around scripts, objection handling, compliance and deal quality.
Enhance consistency across appointments, proposals and client communication.
Introduce additional structure and frameworks that help the team lift results even further.
Customer Experience & Compliance
Ensure every client receives a professional, smooth and supportive experience.
Maintain internal quality standards on suitability, presentation and documentation.
Forecasting & Performance Insights
Track KPIs, conversion metrics, cancellation rates and pipeline health.
Provide performance insights and recommendations to the Head of Sales.
Contribute to long‑term scale planning for the Homes division.
Who You Are
Experience in new home sales with a strong record of conversion.
Experience leading or mentoring salespeople OR clearly ready to step into leadership.
Strong understanding of sales systems, appointment structure, compliance and WA building fundamentals.
A confident communicator who inspires high standards and consistent execution.
Someone who thrives in a high‑enquiry, fast‑paced environment.
Why Locale Homes?
A full team already performing at a high level.
A leadership role with genuine influence and ownership.
Strong support from the Head of Sales, marketing and operations.
A modern, values‑driven environment with momentum.
The opportunity to shape the next evolution of the Homes division.
If you're ready to lead a strong team and take them from great to exceptional, we'd love to talk.
Your application will include the following questions:
* Which of the following statements best describes your right to work in Australia?
* How many years' experience do you have as a sales manager?
* Do you have experience in a sales role?
* How many years of inside sales experience do you have?
* Do you have experience working towards targets and KPIs?
* Do you have a current Australian driver's licence?
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