Career Opportunities: Residential Product Specialist - Melbourne based
We're seeking an experienced Residential Product Specialist to join our Marketing team in Melbourne. The successful candidate will be responsible for developing and executing marketing strategies that drive sales and enquiry momentum for our residential products.
This is a great opportunity for someone who enjoys diving into detail and has a passion for marketing. As a Residential Product Specialist, you will collaborate closely with Development Marketing Specialists to ensure alignment between place and product messaging. You will also build strong relationships with builder partners and internal stakeholders in Sales, Development and Marketing teams.
About the Role
* Develop and execute marketing strategies that support sales and enquiry momentum for our residential products to ensure state and project objectives are achieved against targets
* Support the delivery of product marketing activity including national and local campaigns, digital content, product releases and builder partner promotions
* Collaborate closely with Development Marketing Specialists to ensure alignment between place and product messaging
* Manage, maintain and source product content across key digital channels including project websites, REA, Domain, Openlot and more
* Build strong relationships with builder partners and internal stakeholders in Sales, Development and Marketing teams
* Analyse product data and market trends to guide future product improvements and marketing strategies
* Play a key role in optimising our marketing processes and evolving how we take product to market
About You
* Appropriate tertiary qualification
* Relevant experience in a marketing or product role
* Property industry background with another developer, home builder or similar
* Experience in developing and executing successful marketing campaigns, including marketing planning, communication and implementation
* Strong understanding of digital marketing tools and techniques
* Ability to manage multiple stakeholders, projects and meet deadlines in a fast-paced environment
* Comfortable working in a fast-paced environment with multiple projects and stakeholders
* Confident communicator with the ability to translate insights into action
* A collaborative team player who takes initiative, demonstrates autonomy and is excited to contribute to a shared vision
The Stockland Proposition
We value diversity, equity, and inclusion. We believe in fostering an inclusive culture where all employees feel valued, respected, and empowered to reach their full potential. Our goal is to provide equal opportunities for everyone regardless of their background, skills, and experiences.
Our company offers competitive remuneration packages, flexible work arrangements, and access to various employee benefits such as health, wellness, and financial services. We strive to create a positive work-life balance by supporting our employees' needs and preferences.