As Marketing & Communications Executive, you will help develop and manage the implementation of the annual marketing and communications strategies across Hilton Sydney.
Specific focus to be applied to:
- Tactical marketing activities across all areas of the hotel, to generate short term revenue
- Strategic marketing activity across all areas of the hotel, to profitably position the hotel for the long term
- Increase profile, share of voice and reputation value for Hilton Sydney among targeted media and content creators
Planning and Organising
- Contribute to marketing and communications plans
- Ensure hotel has up-to-date positioning statements and descriptions to support its communications priorities, and that they are shared with management and team members as appropriate
- Support Marketing & Communications Manager in key monthly presentations
- Office administration tasks as requested
Supplier Selection & Management
- Maintain a day-to-day relationship with approved creative agencies and printing suppliers and ensure all printing of collateral and distribution requirements are fulfilled
Food & Beverage Marketing
- Lead F&B marketing promotions and activities, and create promotional strategies to support positioning
- Support management in reviewing menu content and design, as needed
- Support the implementation of the annual calendar of activities for each outlet
Digital Marketing
- Proactively updating marketing content on all brand websites (all copy, imagery and promotions) to ensure product / service accuracy, effective positioning and optimised conversion
- Take responsibility for updating content on all third-party websites
- Social media support: take ownership of social media account/s, including copyrighting and planning and content creation via in-house resources or external photographers / content creators
- Monitor any e-commerce activities of competitor hotels
Sales Support
- Implement best-in-class collateral to support Proactive Sales and Catering & Event teams
- Support in implementation of Catering & Event showcases annually
Tactical Promotions
- Ensure campaigns and promotional activities are implemented effectively and on time
- Coordinate all aspects of the design and placement of print and digital collateral, ensuring it is brand-compliant
- Maintain records of all design and any campaign results as required
Sponsorships & Partnerships
- Support Marketing & Communications Manager in taking full advantage of any locally-secured sponsorships/partnerships and their execution
Communications & PR
- Implement tactical PR campaigns at a local level where appropriate, with agency support
- Assist in external and internal communications as required
Photography
- Ensure all hotel photography, video and virtual content are up to date; positioning the hotel and its venues as desired
Quality
- Know and champion Hilton brand guidelines and ensure all hotel touch points and merchandising opportunities are maintained with current information and collateral
- Ensure any back of house collateral relevant to marketing, is brand compliant and accurate
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. We are committed to an equitable and inclusive workforce an environment where Team Members can be their authentic selves with opportunity for all to learn, grow, succeed and thrive. Joining this award-winning Great Place to Work culture means:
- Competitive compensation package
- A monthly dry-cleaning allowance for your business wardrobe
- Free team member meals served fresh daily
- 100 discounted travel nights per year for you, your friends or family to enjoy at any of our 7000+ hotels located in 122 countries and territories around the world
- Food & Beverage discounts so you don't just stay when you travel but also enjoy dining experiences
- Flexibility so you can Thrive and make space for what matters most