Digital Strategy & CRM Manager | Full Time | Melbourne
Join to apply for the Digital Strategy & CRM Manager role at Jardan Australia.
Who We Are
With a deep connection to the Australian way of life, Jardan is an Australian owned business that supports local manufacturing. We drive the simple mission of making beautiful furniture pieces with a sustainable and responsible approach. Steering away from the conventional layout, our showroom is carefully curated and each space is a direct translation of how the furniture, homewares, art and lighting can exist in unison. Our head office, sales and production teams work together, evolving ideas and solving problems. What started as a team of eight has now grown to over 220 staff members that all live and breathe a collaborative ethos.
What We Are Looking For
We are seeking a Digital Strategy & CRM Manager to join our Marketing and E-Commerce teams on a full-time basis. Based onsite at our HQ in Scoresby and reporting to the Head of E-Commerce, this role is responsible for driving brand growth, customer engagement and sales through strategic digital and CRM initiatives.
We Are Looking For Someone That Has
Expertise in paid digital advertising (Google Ads, Meta & Pinterest)
Strong organisational skills and a proactive mindset
Experience briefing and collaborating with agencies
Experience creating and executing EDMs and automated flows within Klaviyo
CRM management and automation setup
Proficiency in A/B testing and audience segmentation
Strategic thinking with a focus on continuous improvement and innovation
Excellent communication and stakeholder management
Strong ability to work cross-functionally, manage key stakeholders and collaborate effectively
What The Role Entails
Digital Marketing & Content Management
Lead the development and execution of digital marketing campaigns on social and Google platforms to strengthen brand awareness and engagement across customer segments
Develop and maintain the paid channels content calendar aligned with marketing and brand strategies
Brief assets and collaborate with agency partners to optimise campaign performance for all platforms
Manage and execute paid campaigns specifically aimed at attracting and converting leads into clients, with a focus on data-driven performance
Implement and refine digital processes to maximise efficiency and communication
Ensure compliance with digital advertising regulations
CRM
Manage CRM and automated email marketing flows
Brief, execute and schedule EDM campaigns, including A/B testing for engagement and conversion
Collaborate with email marketing agency to ensure accurate segmentation and relevant content
Reporting, Analysis, Insights & Strategy
Track and analyse digital and campaign performance metrics
Present weekly performance reports to key stakeholders and provide data-driven recommendations
Use data insights to refine strategy, content, and ROI
Database and social media growth
Identify growth opportunities through emerging digital trends and technologies
What We Provide
Beautiful work spaces
A great team environment who all work as one
Access to our Employee Assistance Program
Competitive salary
Generous staff discounts on both furniture and homewares
Refer a friend payment incentive on applicable roles
Development and training opportunities
How To Apply
Please email your resume to Rachel Swann, People and Culture Coordinator, at. Only shortlisted candidates will be contacted.
Jardan acknowledges the Traditional Owners of the land on which our workplaces are located. We pay our respects to their Elders, past and present, and the Aboriginal Elders of other communities.
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