White Fox is a globally recognised fashion brand loved by babes and celebs worldwide. Established in 2013 and based in Sydney, Australia, White Fox has quickly become the go-to online fashion destination and is continuing to take over wardrobes everywhere. An exciting role has become available for a SEM Specialist to join the White Fox family based at our stunning office in Rosebery. Think this could be you? Apply below!
Key Responsibilities
* Reporting into the Digital Marketing & Affiliates Manager, the ideal Senior SEM Specialist will assist in implementing, monitoring and managing industry-leading performance media strategies, with a focus on paid search
Day to Day
* Smart bidding strategy optimisation (tCPA, tROAS, value-based bidding)
* Manage allocated budgets, ensuring efficient allocation of resources to maximize performance
* Daily monitoring of spend, ROAS, CPA, CVR and revenue contribution across our Google ecosystem
* Feed optimisation for Shopping and Performance Max
* Campaign structuring aligned to product categories and regional priorities
* Identifying diminishing returns and marginal ROAS thresholds
* Forecast traffic, spend and revenue by region
* Write high-converting, brand-aligned copy for Google Ads campaigns
* Regular reporting on keyword and campaign performance
Requirements
* 4+ years of experience managing search strategies (preferred in Google platforms for both search & shopping)
* Strong organisational skills and a collaborative mindset
* Strong analytical skills with the ability to interpret data and identify trends
Benefits
* Generous monthly clothing allowance + ongoing discounts
* Amazing office with high quality facilities + great work culture
* Onsite Gym
* Great long term career opportunities within one of Australia's fastest growing fashion companies
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