Company Description
Extranet Systems is a leading Australian provider of infrastructure, security, and software development solutions known for delivering innovative services to a diverse range of clients. The company is committed to providing exceptional service and cutting-edge technology to meet the dynamic needs of customers.
Role Purpose
The Sales Development Representative is responsible for driving the top of the sales funnel through campaign execution, proactive outreach, and structured follow-ups. This role ensures momentum across all lead-generation activities, supports outbound and inbound sales motions, and keeps the commercial pipeline organised and on track.
Key Responsibilities
1. Lead Generation & Outreach
* Execute outbound sales campaigns across email, LinkedIn, phone, and events.
* Follow up on leads generated through marketing, partnerships, vendor programs, and events.
* Manage lists for outbound campaigns, including cleaning, formatting, and segmenting data.
* Conduct initial outreach to potential clients and secure discovery meetings.
2. Lead Qualification
* Perform first-stage qualification using predefined criteria (industry, size, tech stack, need).
* Capture accurate notes and ensure smooth handover to the senior commercial lead.
* Book meetings directly into calendars with all required context.
3. Campaign Management
* Run ongoing lead-gen sequences and nurture programs.
* Track campaign performance and provide weekly reporting.
* Coordinate with marketing on messaging, content, and list-building.
4. Pipeline & CRM Administration
* Maintain accurate and up-to-date CRM records.
* Ensure all leads have proper follow-up tasks and nothing goes cold.
* Generate pipeline, activity, and conversion reports.
5. Sales Support
* Prepare briefing notes before meetings.
* Assist with proposal templates, quotes, and follow-up emails.
* Support coordination of vendor engagements (Cisco, Acronis, Atlassian, etc.).
* Provide general administrative support for the commercial team.
Key Metrics (KPIs)
* Number of qualified meetings booked per week/month.
* Follow-up compliance (no lead older than X days without action).
* Outreach activity levels (emails, calls, LinkedIn touches).
* Conversion rate from lead → meeting → qualified opportunity.
* Accuracy and completeness of CRM data.
* Response times for new leads.
Experience & Skills Required
Required
* Strong written and verbal communication skills.
* Organised, reliable, and consistent with follow-through.
* Confident speaking with business stakeholders (IT Managers, CIOs, Directors).
* Comfortable with outreach (email, phone, LinkedIn).
* Able to manage multiple campaigns simultaneously.
* Self-motivated with a proactive approach to tasks.
Nice to Have
* Exposure to MSP, SaaS, or IT services environments.
* Familiarity with tools like LinkedIn Sales Navigator, Apollo, Outreach, etc.
Personality Traits
* Highly organised
* Consistent and reliable
* Energetic but not pushy
* Strong attention to detail
* Comfortable following process
* Not afraid to pick up the phone
* Able to keep senior stakeholders accountable through reminders and structured follow-ups
Why This Role Matters
* This position ensures a steady flow of new opportunities into the business by partnering closely with the senior commercial lead. With strong execution and consistency, the SDR directly impacts revenue growth, vendor pipeline targets, and market presence across cloud, cybersecurity, infrastructure, and AI offerings.