Digital Marketing Manager
Are you ready to kickstart your career with one of Australia's leading outdoor media companies? We are currently on the hunt for an energetic go-getter to join us as our newest Digital Marketing Manager!
Life at QMS Media? It's Anything but Ordinary!
At QMS Media, we bring creativity and innovation to the world of outdoor advertising, delivering impactful solutions with digital billboards, street furniture, and beyond. Our team is passionate, authentic, and a little contagious (in a good way!). We are always pushing boundaries, celebrating wins, and evolving together.
Proud to be a WGEA Employer of Choice for Gender Equality since 2017 and with our Reconciliation Action Plan endorsed by Reconciliation Australia, we at QMS Media are committed to an inclusive workplace where everyone thrives, and where the rights, culture, and contributions of Aboriginal and Torres Strait Islander peoples are celebrated and respected.
The Role:
This role is located in our South Melbourne office and reporting to the Head of Marketing. This role works closely with marketing, sales, and creative teams to promote the QMS brand and products. You will plan and deliver digital campaigns across multiple channels using tools like HubSpot, Canva, and Boostr. Strong organisation, creativity, and energy are essential, along with the ability to manage competing priorities in a fast-paced environment.
This is a hands-on, end-to-end role where you'll own projects from concept to delivery, ensuring clear messaging, effective campaigns, and alignment with business goals. Media industry experience is required.
What You'll Do:
* Plan, execute, and manage end-to-end brand-driven digital campaigns across 30% email, 20% social media, 20% paid trade media, 25% website management and campaign landing pages, 5% Google ads and SEO.
* Coordinate and implement strategies that directly support the goals of the broader marketing plan.
* Manage trade media campaigns from planning, delivery, and reporting to ensure impactful results. Prepare post-campaign reports with actionable insights for future improvements.
* Develop, schedule, and manage social media content plan for multiple platforms. Monitor performance and adjust strategies in real-time to optimise engagement.
* Develop and implement strategies to drive customer acquisition and retention through a variety of digital touchpoints.
* Oversee regular website updates, ensuring all content aligns with brand standards and campaign needs, including landing page development.
* Manage the HubSpot database for accurate segmentation, data hygiene, and reporting. Design, build, and execute email marketing campaigns and quarterly newsletters using marketing automation in HubSpot.
* Collaborate with cross-functional teams to maintain brand consistency and align with overall business objectives
What We're Looking For:
* Experienced in digital marketing with a strong track record of managing digital channels and delivering measurable results.
* Exceptional copywriting skills, paired with a knack for creating and executing engaging, high-quality content.
* Proven expertise in campaigns, including paid media, content marketing, and automation tools like HubSpot or similar.
* Preference for candidates with media or Out of Home (OOH) experience—understanding our industry is a big plus!
* Task-focused and detail-oriented, you thrive and adapt effortlessly in a dynamic, fast-paced environment.
* A true team player who values collaboration, embraces diverse perspectives, and works passionately towards shared goals.
Tools and Platforms to Excel In:
* HubSpot: CMS, marketing automation, social media management and reporting.
* Canva and Abode Suite: Design of campaign assets and visual content.
* Analytics and Reporting: Google Analytics, HubSpot Reporting
What's in it for You?
* A vibrant, friendly and supportive work environment where no two days are the same.
* Endless learning opportunities – we're always evolving, and you'll have access to ongoing development to fuel your growth both personally and professionally.
* A workplace that values YOU, your ideas, and unique perspective. We're all about curiosity and embracing the 'out of the ordinary.'
* The chance to work with a team that's creative, driven, and as passionate as you are!
* We get that life isn't just about work—enjoy flexible options that fit around your world.
* A fantastic workspace in South Melbourne, close to incredible food, drinks, and the beach. On days you'd rather stay in (hello, Melbourne weather) we've got you covered with daily lunchtime quizzes and goodies.
The Perks
* Milestone Leave:3 extra paid days off yearly, supporting you during moments that matter.
* Celebration Leave:Exchange public holidays to commemorate cultural or religious days meaningful to you.
* Paid Parental Leave:Employer-paid parental leave for primary and secondary carers for when your family grows.
* EAP:Professional wellbeing support services for you and your family, including counselling, nutritional coaching, financial coaching, 24/7 crisis counselling, and First Nations mental health and wellbeing support.
* Wellbeing Gateway App:Access tools and resources to support you and your family's wellbeing journey including meditations, workouts, recipes, wellbeing programs and wellbeing tracking.
* Health Program:Annual vaccinations, skins checks, healthy lifestyle checks and mental health first aid training.
* Employee Benefits:Access meaningful savings in the areas that matter most with discounts on groceries, utilities, gym memberships, food and entertainment, health insurance and more!
* Learning and Development:Transform the way you learn, grow and engage with an annual program of technical and human skills.
Whether you're starting out, ready for a change or looking for a place to make your mark, your 'out of the ordinary' adventure starts here - Click Apply now!
QMS Media embodies the principles of fairness and equity into our talent acquisition process to ensure our workplace is free from all forms of inequality and discrimination.
For further information onQMS Mediaplease visit www.qmsmedia.com
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