Job Title:
Digital Marketing Leader
About the Role
We are seeking a seasoned digital marketing expert to spearhead our three-year growth strategy for e-commerce. As a key member of our team, you will be responsible for developing and executing a comprehensive plan that drives revenue, conversion, and customer lifetime value (CLTV) across our B2C Shopify site.
* Develop and execute the digital strategy to increase e-commerce revenue
* Lead site optimization, user experience (UX), and merchandising to maximize traffic, conversion, and retention
* Use data and consumer insights to build customer cohorts, optimize promotional cadence, and lift CLTV
* Drive paid, owned, and earned channel performance, including search engine marketing (SEM), social media, CRM, and lifecycle marketing
* Manage agency partners and oversee ad spend effectiveness, balancing top-of-funnel awareness with conversion
* Lead and develop a small team while collaborating closely with creative, business unit managers, and product teams
Culture & Benefits
Our team values growth, learning, and impact. We offer a hybrid working model with flexible start times, social perks, and a culture of autonomy, empowerment, and career progression.
* Hybrid working model with flexible start times
* Social perks, including events and access to sample sales
* A culture of autonomy, empowerment, and career progression
Skills & Experience
We seek a hands-on digital leader with 3+ years of experience in e-commerce or digital marketing leadership, preferably in retail, consumer, or wholesale settings. You will bring strong commercial acumen, technical expertise with platforms like Shopify and Klaviyo, and an entrepreneurial mindset.
* 3+ years in e-commerce or digital marketing leadership
* Strong commercial acumen with experience delivering against sales and profitability targets
* Technical expertise with platforms like Shopify and Klaviyo
* Entrepreneurial mindset with a focus on customer engagement and optimization