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Full-Time | Leadership Position | Fully Remote
Are you obsessed with building trust, authority, and influence at scale?
Do you understand that great branding does not replace direct response marketing, it multiplies it?
Do you want to turn a fast-growing business and its founder into one of the most recognisable and trusted voices in the industry?
This role could be perfect for you!
Who We Are
Profitable Tradie is a fast-growing business coaching company built on direct response marketing. Paid Facebook and YouTube advertising currently drives a large share of our leads and call bookings.
As we scale into a category leader, we are creating a strategic leadership position dedicated to building brand authority, trust, and visibility at scale through content, media, and thought leadership.
This role exists to deliberately shape perception before prospects ever click an ad, book a call, or speak to sales.
This is not a social media posting role.This is a leadership position for someone who understands how strong branding improves conversions, increases call quality, and compounds long-term growth.
What You'll Be Doing
We're looking for a Head of Content & Brand Authority to own the strategy, execution, and growth of our entire content ecosystem.
In this role you'll:
Build trust at scale by designing a content system that supports paid traffic, sales, and long-term brand equity
Lead the podcast to grow monthly downloads from approx 16,000 to 30,000+
Define podcast positioning, content themes, guest strategy, and distribution
Ensure every episode and piece of content serves a clear strategic purpose
Turn organic social media into an authority engine focused on influence, engagement, and credibility, not vanity metrics
Create frameworks, contrarian perspectives, and point-of-view content that shapes the market
Own YouTube as a long-form authority platform with deep dives, breakdowns, and case studies
Align content with buyer objections, market sophistication, and sales conversations
Oversee TikTok and short-form platforms as top-of-funnel attention engines through rapid testing and iteration
Lead the strategy and execution of the founder's personal brand, positioning them as a category leader
Protect the founder's time through leverage, systems, and repeatable formats
Create systems to repurpose, amplify, and distribute content across all channels
Manage and develop the Marketing Coordinator, setting direction, standards, and execution rhythm
Where experience fits, this role may also extend into PR, partnerships, podcast guesting, and broader industry visibility.
Who You Are
We're after someone who thinks like a strategist, creates like a storyteller, and understands how content drives revenue.
You'll succeed in this role if you:
Have built or scaled a personal brand, media property, or content-led business
Understand direct response psychology, sales conversations, and buyer behaviour
Have strong creative taste and the confidence to hold a clear point of view
Think in systems, frameworks, and leverage, not individual posts
Are comfortable shaping narratives and challenging industry norms
Can lead, coach, and elevate a junior team member
This role is not for someone who just wants to post content, prioritises aesthetics over ideas, avoids strong opinions, or has never meaningfully grown an audience.
Why Join Us?
You will directly influence brand perception, lead quality, and long-term growth
You will build a category-leading authority brand from the inside
You will work closely with the founder and leadership team
You will have long-term growth opportunities as the business scales
You will have freedom to build systems, not just execute tasks
You can do all of this fully remote, from anywhere
Is This Your Moment?
If this role sounds like a bit of you, apply now.
Send your CV, cover letter, and examples of relevant work (channels you've built, brands you've scaled, or content strategies you've led)
Life is about moments...
Is this your moment?
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