At DIYBlinds, we're transforming how Australians buy window furnishings. Since launching in 2015, we've flipped the traditional model, designing everything online, manufacturing locally, and delivering premium blinds, curtains, and shutters direct from Aussie workrooms.
Our customers are making considered decisions for their homes. The digital experience needs to make that process feel clear, simple and confident — not overwhelming.
That's where this role comes in.
We're looking for a UX & Digital Experience Lead to take ownership of how customers experience DIYBlinds online and continuously improve it.
Reporting to the Head of Digital, you sit at the intersection of UX, e‐commerce performance and commercial strategy. You define how the experience should work, partner closely with developers to bring it to life, and ensure every improvement strengthens both customer confidence and revenue performance.
This is a senior, hands‐on role. You will set UX direction across product pages, configurators and key decision points, while owning a clear, commercially aligned optimisation roadmap.
What you'll be doing
* Own and continuously refine the full e‐commerce journey, from first visit through to configuration, checkout and post‐purchase confidence.
* Identify friction in how customers discover, compare and customise products, and design practical solutions that simplify decision‐making.
* Lead UX direction across product pages, selection tools and checkout flows, translating customer insight into clear user journeys, wireframes and front‐end requirements.
* Build and own a structured optimisation roadmap, ensuring experimentation strengthens both conversion performance and overall experience integrity.
* Use behavioural insight, analytics and customer feedback to prioritise improvements that meaningfully reduce friction and increase confidence, not just clicks.
* Partner with Marketing, Product and Trading to ensure experience decisions support commercial priorities while maintaining clarity, consistency and long‐term brand trust.
What we're looking for
* Strong experience in UX, e‐commerce, product experience or CRO leadership roles.
* A track record of improving conversion in digital‐first businesses.
* Experience working in complex or considered purchase environments (where customers need guidance, not just a cart).
* Confidence using analytics and experimentation tools to make clear, commercially sound decisions.
* A practical operator — strategic when needed, but comfortable getting into the detail.
* Strong stakeholder communication skills and sound commercial judgement.
Why DIYBlinds
* Real ownership of the digital customer experience
* Direct impact on revenue and commercial performance
* A fast‐moving environment where improvement cycles matter
* Complex, meaningful customer journeys - not surface‐level optimisation
* A hybrid working model balancing flexibility and connection
If you're commercially sharp, UX‐led and passionate about turning data into meaningful improvements, we'd love to hear from you.
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