Product Public Relations and Market Insights Analyst
Talent Adelaide, South Australia, Australia
Product Public Relations and Market Insights Analyst
Talent Adelaide, South Australia, Australia
2 days ago Be among the first 25 applicants
Direct message the job poster from Talent
* Product Public Relations and Market Insights Analyst
* 12 months initial contract; with possible extension
* Adelaide Based Position
The role manages the Product Strategy media evaluation fleet and supports the company's image with execution of internal and external communications programs and events. The role also provides market insights, customer feedback and key market data analysis.
Responsibilities:
* Maintain frequent contact with key media groups to maximise the company's media mentions
* Proactively identify opportunities for national media fleet utilisation to gain maximum positive coverage and enhance the company's reputation
* Proactively manage vehicle fleets to ensure optimum utilisation and maintain strict quality standards
* Provide monthly reporting of national fleet activity
* Maintain the media distribution database
* Plan, track and report on General and Administration (G&A) and Marketing expense account activities and budget
* Provide support to the Product Public Relations Manager to ensure media coverage reflects the company's position on all issues
* Support with the administration of corporate communications programs, providing support with product launches, announcements, community and company events, and dealer and internal communications
* Provide logistics and material support for all announcements and new product launches, as directed
* Research and coordinate drive programs, venues and activities
* Plan and coordinate the distribution of all media materials including releases, media kits, photography and video across all media channels
* Maintain the media distribution database
* Assist the Product Public Relations Manager to develop product launch materials in line with product messaging and strategy
* Work with suppliers and the Product Strategy team to coordinate and develop communications materials, including photography, video and media releases, with a focus on cost, quality and timely delivery
* Working closely with relevant functions, develop and coordinate corporate communications social media content, including for platforms such as LinkedIn
* Recognise opportunities to increase the company's social media profile and work cross functionally to deliver new programs
* Regularly monitor the company's media performance against the function's strategy and Key Performance Indicators (KPIs)
Core Technical Knowledge, Experience and Qualification
* 2 - 3 years' experience in a like role
* Excellent communication skills, both verbal and written
* Strong copywriting skills, along with high attention to detail
* Ability to build strong, collaborative working relationships at all levels of an organisation
* Proven social media communication management skills, and an understanding of photography and video production
* Competent time management and organisation skills
* Self-motivated, self-directed value driven working style with the ability to be a "partner/collaborator" in order to realise commercial outcomes
* Intermediate to Advanced skills in Microsoft Office suite (Outlook, Word, Excel, PowerPoint, Project)
* Working knowledge of SAP
If the above role sounds of interest, please click on " Apply Now", or get in touch with Ivan via E// for a confidential chat!
Seniority level
* Seniority level
Entry level
Employment type
* Employment type
Full-time
Job function
* Job function
Public Relations
* Industries
Technology, Information and Media
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