Overview
At Monday HR, we believe something simple but powerful: if people look forward to going to work on a Monday, the workplace is doing something right. The name "Monday HR" reflects our mission. When teams feel engaged, aligned with purpose, supported by strong leadership and backed by thoughtful HR systems, Mondays stop feeling like a drag and start feeling like momentum. Through our HR consulting work, we design high-impact employee experiences across areas such as people strategy, recruitment and onboarding, engagement and performance, culture and leadership and compliance and risk management.
Why are we hiring?
Our founder, Mon, has been running a series of highly successful in-person workshops called Master of Mondays, designed specifically for first-time people managers. Due to strong demand, this program is now being transformed into a 6-week online course launching in October 2026. This is not just another online course. The experience is being designed to be highly interactive, built for busy people with short attention spans, supported by AI tools to enhance learning, and overall community-driven and engaging. To bring this vision to life, Mon is looking for an experienced marketing consultant to develop and execute a marketing strategy that builds anticipation, grows a community and creates automated sales funnels that feel authentic rather than overly sales-driven.
Whats the opportunity?
This is a project-based freelance role, driving the launch of the Master of Mondays online course. This role would suit an experienced marketing freelancer or consultant who enjoys working autonomously and taking ownership of a launch strategy from early awareness through to conversion.
* Start date: Flexible, ideally April 2026
* Project duration: Approximately April – October 2026
* Time commitment: Around 1 day per week or 30-ish hours per month
* Location: Perth-based preferred, but remote work is fine
Who is the ideal candidate?
We're looking for a mid- to senior-level marketing consultant or freelancer who can confidently lead the marketing side of a digital product launch. You ideally have experience with:
* Marketing personal brands, digital products or professional services
* Launch campaigns for digital products such as online courses
* Creating high-performing content and conversion funnels
* Managing multiple digital platforms and tools independently
What is the job?
Key responsibilities include:
* Launch Strategy & Campaign Management: Develop and execute the marketing strategy for the course launch in late 2026
* Ensure consistent messaging aligned with the Master of Mondays brand and voice
* Plan and deliver campaign communications across digital channels
Audience Growth & Community Building
* Maintain regular and engaging social content designed to grow a waitlist audience
* Develop initiatives to drive engagement across Instagram, LinkedIn, Substack and email marketing
Marketing Channels
* Manage EDM marketing through Kit (broadcasts, automations and forms)
* Implement engagement tools such as ManyChat
* Support strategy and implementation of paid advertising campaigns
Digital Platforms
* Update and maintain Squarespace landing pages
* Design social content using Canva (supported by branding consultant)
Performance & Insights
* Monitor marketing metrics and campaign performance
* Report on insights and optimise strategy based on data
Essential Skills & Experience
* Experience working with small businesses or founder-led brands
* Marketing experience for digital products or personal brands
* Instagram strategy, particularly launching and growing a new account
* Email marketing through Kit (broadcasts and forms)
* Working knowledge of AI tools that enhance marketing workflows
* Squarespace experience, including building basic landing pages
* Experience running paid ads
* Creating ManyChat flows
* Strong instincts for high-performing social content
* Ability to work autonomously and proactively
* Confidence marketing in Monica's authentic voice
Soft skills
* Highly self-directed and comfortable working independently
* Delivers consistently high-quality work
* Proactive communicator
* Strong organisation and ability to meet deadlines
* Curious and quick to learn new marketing tools and platforms
Why is this a cool opportunity?
* Work with the Monday HR team from the beautiful Vitality House co-working space in West Leederville, or work remotely with flexible hours
* Use your marketing expertise to bring a new digital product to life
* Help build a modern, aesthetic and (dare I say) cool brand in the leadership space
* Own a strategic project with real impact from idea to launch
* Collaborate with a small, ambitious team of women
* Optional monthly social drinks with the Monday HR team at Besk
How do I apply?
First, check us out on instagram @monday.hr and
If you think we\u2019re the right vibe (and you meet the essential criteria) please apply via SEEK:
* A short introduction about yourself in a cover letter
* CV and examples of campaigns, launches or brands you've worked on
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