SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSION
Assistant Store Manager – PUMA FOC Concept Store
Help Bring PUMA’s New Concept FOC Vision to Life
PUMA is opening a first‑of‑its‑kind Factory Outlet (FOC) Concept Store at Eastern Creek Quarter (ECQ) - and we’re looking for an experienced Assistant Store Manager to play a key role in bringing this new retail vision to life. This is more than a support role. As Assistant Store Manager, you’ll be a hands‑on leader on the floor, a trusted partner to the Store Manager, and a key driver of sales performance, team development, and customer experience in a fast‑paced, high‑volume environment. If you’re ready to step into a leadership role where your impact is visible every day, this is your opportunity.
Your Impact
As Assistant Store Manager, you’ll help translate PUMA’s FOC Concept vision into daily execution. You’ll lead from the front, coach the team in real time, and ensure the store consistently delivers against sales, service, and operational expectations. You’ll also step confidently into the Store Manager role when required, owning results and leading the business with accountability and energy.
What You’ll Do
Lead on the Floor
* Spend approximately 90% of your time on the sales floor, engaging customers, selling, and coaching the team.
* Set the standard for service, product knowledge, and customer connection.
Drive Sales & KPIs
* Support the achievement of sales, KPI, and profitability targets through strong selling culture and commercial awareness.
* Use daily and weekly insights to support conversion, productivity, and stock performance.
Support & Develop the Team
* Assist with recruitment, onboarding, training, and development of a high‑performing team.
* Coach team members and supervisors to build capability, confidence, and consistency.
* Support performance reviews, feedback, and succession planning.
Act As Store Manager When Required
* Take full operational responsibility for the store when the Store Manager is away.
* Lead the team with confidence and ensure all standards, routines, and expectations are met.
Deliver a Strong Customer Experience
* Ensure customer interactions consistently align with PUMA’s service expectations.
* Resolve customer concerns effectively and professionally, leading by example.
Bring the Concept to Life
* Support execution of Global Concept store standards, visual guidelines, and in‑store initiatives.
* Help maintain a store environment that is visually strong, organised, and on‑brand at all times.
Operational Excellence
* Support inventory management, stock flow, shrink targets, and loss prevention initiatives.
* Assist with payroll control, service‑driven scheduling, and operational compliance.
* Ensure WHS standards and safe working practices are consistently followed.
YOUR TALENT
Who You Are
You’re an experienced, hands‑on retail leader who leads from the front. You’re most in your element on the sales floor, engaging customers, coaching your team, and driving results in a fast‑paced environment. You’re organised, reliable, and ready to take on real responsibility as part of a leadership team launching a new store vision.
* An experienced Assistant Store Manager, Supervisor, or Senior Team Leader ready for your next step
* Proven experience in a customer‑focused, high‑volume retail environment (apparel or footwear preferred)
* Confident coaching teams and leading from the shop floor
* Commercially aware and results‑driven
* Organised, reliable, and comfortable stepping into broader responsibility
* Passionate about sport, fashion, and delivering great customer experiences
* Excited to be part of a new retail concept and contribute to building something from the ground up
Why Join PUMA?
* Be part of launching a new Concept FOC Store
* Real leadership responsibility and development opportunities
* A supportive, performance‑driven retail culture
* Career pathways within a globally recognised sports brand
* Competitive pay, incentives, and team product discounts
PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany. PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
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