ECom Capital — Head of Growth Marketing (Performance Division) - Location: Remote - Type: Full-Time - Reports to: Operations Director & Strategy with CEO
We're not hiring for a role. We're hiring for output.
Candidates must possess valid Australian work rights to be eligible for this position.
At eCom Capital, growth is oxygen, and performance marketing is the engine that feeds the business. Every lead, every booked call, every dollar spent, every percentage shift in CAC and ROAS directly impacts a real person betting on themselves to change their life.
The Senior Growth Marketer is responsible for making the marketing machine run — fast, efficient, and profitable.
Turn paid spend into qualified call volume and convert that into new clients for our sales department. No fluff. No waiting. No excuses. Only growth.
Why This Role Matters
If you are obsessed with numbers, iteration, CAC, CPL, ROAS, attribution, conversion rates, creative performance, and optimisation, this is the kind of role where you get to create enormous commercial impact every week.
Always be obsessed with making the marketing machine fast, efficient, and profitable. You will:
Manage large-scale budgets across Meta and Google
Launch, scale, and optimise campaigns on a weekly cycle.
Drive daily acquisition volume for the sales team.
Liaise with product, sales, and CS for the most accurate feedback, up-to-date timing of changes, iterations, product updates, communication styles and client results.
Make real-time decisions that directly increase company revenue, cash collection, and profitability.
Build systems that turn experiments into frameworks and frameworks into predictable growth.
Take ownership of marketing team members (email, content, tech) within the marketing dept to drive the marketing system as a whole (not just manage ad accounts).
Report on performance, strategise weekly optimisations, run event promotions; your marketing skillset will be tested and stretched.
You'll fuel the engine that builds the company.
Key Responsibilities
Lead the Paid Media Engine
Own performance across the full acquisition funnel: Meta, Google & lead expansion into other platforms.
Daily optimisation across targeting, bids, budgets, and audiences.
Maintain minimum daily spend efficiency required to sustain acquisition targets.
Deploy, test, and iterate new creative variations weekly.
Scale winning angles fast and cut losses faster.
Maintain efficient CAC while driving volume for sales.
Work with creative team to produce new hooks, angles, iterations.
Implement funnel CRO, success-page tests, landing page experiments.
Own data-driven decision making around creative formats and messaging.
Reporting, Analytics & Attribution
Produce weekly reporting pack (executive-level).
Build dashboards for daily clarity and speed.
Translate metrics into actions (not just data dumps).
Weekly reporting includes:
* Ad spend
* Leads
* CPL
* Booked calls
* CPA & CAC
* ROAS
* Revenue impact
* Weekly experiments
* Winning creatives
* Blockers, insights, next week's optimisations
Performance Execution & Continuous Improvement
Identify CPM/CPL/CAC trends and act immediately.
Re-engage lost leads (no-show & cancel sequences).
Improve show-up rates via funnel & comms optimisation.
Execute during peak cost periods (e.g., Black Friday) with stability.
Expected Weekly & Monthly Outputs
This is a performance role. You'll be measured on the following:
Acquisition Metrics
CPL efficiency vs. target
CPA efficiency vs. target
CAC efficiency vs. target
Spend & Scale
Maintain and scale 5 figure daily budgets with profitable ROAS.
Experience managing daily advertising budgets in the $10,000-$30,000 range is essential for this role.
Keep CAC within target ranges.
Increase quality & quantity of SQLs each week.
Creative Execution
Minimum weekly creative iterations tested.
Identify & scale winning hooks, angles, and formats.
Maintain backlog of test-ready scripts, angles, and variations with creative ideation/scripting team to drive better results using data analysis of what worked & why.
Strategic Contributions
Work closely with the CEO to sync across departmental opportunities for marketing involvement.
Align tightly with sales to ensure downstream success.
Weekly Experiments & Levers You Will Pull
The Head of Growth Marketing will own the initiative lists such as:
* Improving sales comms → higher show rates
* Re-engagement sequences for no-show & cancel leads (20% recovery expected)
* Success page video tests (testing VSL scripts to improve throughput)
* Funnel A/Bs
* Audience & bidding strategy tests
* Creative angle stress-testing (iteration with creative team to drive better results)
* Offer-specific landing page variations
Your job: Run tests → extract insights → roll out the winners → kill the losers → repeat weekly.
Who You Are
You might be a fit if:
* You've run large budgets at scale for lead generation/consulting businesses.
* A minimum of 5+ years' experience managing large-scale performance marketing budgets is required.
* You're fast, analytical, commercially astute.
* You think in numbers, systems, and frameworks.
* You move aggressively and solve problems before they appear.
* You treat marketing like a sport/game, with weekly scoreboards & high degrees of ownership on everything that you do (never blaming or dismissing an opportunity to take ownership).
* You love competitive environments and high standards & love being pushed to become great.
* You're fluent in attribution, analytics, tracking, and CRO.
* You want a pathway from Head of Growth Marketing > Director of Growth > Director of Growth > CMO.
eCom Capital Core Values
(You will be expected to live these daily - these are not just words on paper, if you do not live by these. Do not bother applying)
* DEFAULT TO DRIVE Speed, clarity, output. (imperfect action VS perfect preparation & planning)
* BE THE SOURCE Solve from first principles. (force new things into life and create from zero)
* BUILD IN PUBLIC, DELIVER IN SILENCE No theatrics. Only results. (no need for recognition, ego, praise and reward - just results)
* HOLD THE LINE Standards > feelings. (feelings go up and down - the results must remain)
* GIVE A F*CK Care obsessively about outcomes and clients. (underpinning all - is a deep care for the client)
What's Next
If you're performance-obsessed, commercially sharp, and ready to own the growth engine of one of Australia's fastest-growing eCommerce companies, we want to speak with you.
This isn't just an ad-buying role. This is your chance to drive revenue, build frameworks, sharpen the commercial machine, and create real impact at scale.
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Your application will include the following questions:
* Which of the following statements best describes your right to work in Australia?
* How many years' experience do you have as a Head of Growth?
* How many years' experience do you have in a marketing role?
* How much notice are you required to give your current employer?
eCom Capital is an eCommerce growth partner that helps entrepreneurs design, launch and scale their own online brands. Founded in Australia and now operating globally, the team blends hands‐on coaching, proven frameworks and a strong performance culture to turn ideas into profitable, long‐term businesses. With a focus on transparency, ownership and bias for action, eCom Capital is driven to build brands that create sustainable income and greater freedom for their founders.
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