Direct message the job poster from PaxusRecruitment Director | Trusted Recruitment Partner for the Marketing & Advertising Industry in MelbourneCompany Type: PR & Communications AgencyRole: Full-timeFlexibility: 3 days office + 2 Days homeStart Date: May 2025 NO Visa Sponsorship or Visa Transfer available for this role About the RoleWe're looking for a passionate Social Media Manager who thrives in fast-paced digital environments and knows how to turn followers into loyal brand advocates.
You'll lead organic social and community engagement across multiple platforms, create meaningful content that sparks conversations, and collaborate with a talented in-house team to bring campaigns to life.
If you're a data-driven storyteller who loves shaping brand narratives and growing online communities, this is your stage.Key ResponsibilitiesOrganic Social & Community ManagementEngagement: Interact with followers by responding to comments, messages, and posts, thereby building a community feel.Brand Voice: Represent the brand's voice and persona consistently across all posts and interactions.Monitoring: Keep an eye on social media trends and audience conversations to adapt strategies accordingly.Growth: Implement strategies to increase followers and engagement organically.Analytics: Monitor and report on engagement metrics such as likes, shares, and comments to understand content performance.Crisis Management: Address negative feedback or public relations issues tactfully and in alignment with brand standards.Content Creation: Oversee and sometimes directly create various types of content, such as text posts, videos, and images.Editorial Calendars: Develop and manage a content calendar to plan specific, timely marketing campaigns.Content Curation: Source relevant content to share on social platforms that aligns with the brand's values and audience interests.Collaboration: Work closely with marketing, sales, and design teams to produce cohesive and innovative content.Integration: Optimise social media content for search engines, integrating relevant keywords to improve visibility.Performance Analysis: Use analytics tools to gauge content effectiveness and tweak strategy as needed.At least 3-4 years of experience in social media management, which includes managing corporate social media profiles and executing social media campaigns.Knowledge of social media scheduling tools (like Hootsuite, Buffer, etc.
), best practices, and a basic understanding of advertising platforms (such as Facebook Ads Manager).Content Strategy: Proficiency in creating engaging content that resonates with the target audience.
This includes good writing skills, a basic understanding of graphic design, and familiarity with content management systems.Analytical Skills: Ability to analyse data from social media platforms and other analytics tools to make informed decisions and improve the effectiveness of social media campaigns.Project Management Skills: Ability to manage multiple projects simultaneously, keeping track of all timelines, deliverables, and budgets.Communication Skills: Excellent writing and verbal communication skills to articulate ideas clearly and interact effectively with audiences.Bonus:Experience working in a Digital Media Agency or a similar ecosystem.Certifications in digital marketing, social media strategy, or platform-specific advertising (like Facebook Blueprint or Google Analytics certification).
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