The Role
As the Digital Marketing Executive (Organic Performance), you will own the organic strategy for Randstad ANZ. You will act as the subject‐matter expert for SEO, social media, and website management, working closely with global teams and local specialists to drive brand preference and sustainable growth.
Key Responsibilities
* Website & Content Management: Optimize and maintain our web presence (Drupal CMS) to enhance user experience and conversion.
* Modern Search (SEO, AEO & GEO): Lead technical SEO audits while evolving our strategy for AI‐driven search (AEO/GEO) to ensure visibility in LLMs.
* Organic Social Media: Own the ANZ roadmap, creating engaging content and managing communities to drive advocacy without reliance on paid spend.
* Strategic Content: Execute a content calendar optimized for both human readers and AI crawlers to generate high‐quality leads.
* Cross‐Channel Collaboration: Partner with the Paid Performance team to align insights and ensure search dominance.
* Reporting: Analyze performance via GA4, HubSpot, and Medallia to provide actionable growth insights.
* Offshore Management: Scale and manage offshore resources to improve production efficiencies.
What We're Looking For
* Experience: 1- 2 years in digital marketing with a focus on SEO, web, and organic social.
* Modern Search Knowledge: Exposure to traditional SEO plus an understanding of AEO and GEO (AI search).
* Tech Stack: Hands‐on experience with CMS (Drupal preferred) and Google Analytics (GA4) is a huge plus to have.
* Social Mastery: Proven track record in building and engaging organic online communities.
* Stakeholder Management: Ability to manage external vendors/offshore teams for efficient delivery is a super important skill for this position.
Education
Bachelor Degree
Equal Employment Opportunity
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.
If this sounds like something you would be interested in click apply now or email me on emma.russell@randstad.com.au
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