We're looking for a Marketing Manager to lead our multi-channel marketing strategy and bring the Allkinds brand to life across campaigns, social media, influencer programs, PR, and retail activations.
Reporting to the General Manager, this is a hands-on, creative leadership role where you'll shape how we connect with young, modern beauty consumers through a tone that's fun, confident, and relevant.
Please note: this is a 12-month fixed term contract role.
About The Role
* Develop and execute Allkinds' marketing and campaign strategy across social, paid media, PR, events, and influencers.
* Partner with media agencies to build awareness and reach.
* Analyse campaign performance and manage the annual marketing budget.
* Lead campaign execution for brand awareness and product launches.
* Write compelling copy for visual merchandising and marketing.
* Brief creative teams and manage timelines for campaign delivery.
* Drive social strategy to grow engagement and reach.
* Manage influencer relationships, gifting programs, and content creation.
* Stay ahead of trends and emerging platforms.
* Plan and execute brand activations and events to drive traffic and awareness.
* Manage PR and event agency relationships and output.
* Collaborate with internal teams to deliver memorable consumer experiences.
* Build strong relationships with centre management teams.
* Oversee marketing materials for activations and store openings.
* On-site role 5-days per week, based in our St Kilda Road offices.
The Ideal Candidate
* Tertiary qualification in Marketing or related field (preferred).
* Proven experience in brand strategy, campaign execution, and media planning.
* Strong copywriting and communication skills.
* Experience in beauty or youth lifestyle brands is a plus.
* Current or willing to undergo a Working with Children's Check.
* Creative, curious, and confident.
* Exceptional communication and leadership skills.
* Strong business acumen and analytical mindset.
* Collaborative and cross-functional team player.
All Kinds of Awesomeness for Our Team
* Up to 40% off the Allkinds product range.
* Generous discounts across all Brandbank Group brands, including Seed Heritage, Unison, Commonry, kikki.K & FINE-DAY.
* Career Development - We're here to support your career goals.
* Opportunity to work for a uniquely Australian Retail Group with a global vision.
* Employee Referral Program - be rewarded for referring great new people to our team.
* Health and Wellness initiatives with access to Employee Assistance Program.
* Brandbank Day - An additional day's leave to use however you like - whether it's for life admin, cultural celebrations, or simply recharging.
* You & Your Mate - Yes, we mean your dog Bring your furry friend to work and make your day that little bit brighter.
* Sample Sales - Exclusive access to product samples at great prices - a fun and exciting benefit for anyone who loves our brands.
* Pantry Perks - Free breakfast and snacks available on-site for a quick pick-me-up.
* End-of-Trip Facilities - Including bike stands, showers, towel service, and ironing boards for those commuting in active ways.
Born in Australia in 2021, Allkinds is a purpose-built skin, hair and self-care brand made for the next-gen and fuelled by fun. We're proudly Australian-owned and operated, with natural ingredients at the heart of our clean, safe, and effective formulas.
We're a fun brand, so if that sounds like you, we want to hear from you
At Brandbank Group we are committed to creating a safe, welcoming, and inclusive environment where Aboriginal children and young people feel respected, valued, and are encouraged to enjoy their cultural rights and express their identity with pride.
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