Job Description
\Entities of Digital Excellence
We are seeking a skilled professional to join our team as a Digital Optimisation Manager. As a key member of our digital customer experience team, you will play a pivotal role in driving commercial outcomes through strategic content optimisation and experimentation.
\
1. Lead the analysis of data, user research, and SEO insights to inform content structure enhancements, streamline user journeys, and elevate the overall user experience.
\
2. Establish and track key metrics and KPIs to ensure ongoing optimisation of customer experiences and drive data-driven decision-making.
\
3. Craft and refine clear, customer-centric content aligned with our digital style guide, leveraging Adobe Experience Manager (AEM) to publish content that adheres to digital best practices and accessibility standards.
\\