As a senior marketing professional, you will play a key role in promoting allocated brands by ensuring consistent messaging and communication across all touchpoints.
Key responsibilities include communicating brand updates to the wider business, aligning departments with accurate information, and coordinating go-to-market strategies with local teams.
You will lead the planning and execution of local brand activations and events, working closely with the ANZ Marketing team.
A critical aspect of this role is exploring and activating partnership opportunities that complement the GTM strategy for AAA and/or Live titles.
Additionally, you will work with distributors to approve their GTM plans and provide assets/artwork for Shopper Marketing activations online and in-store POS when required.
The successful candidate will have a strong understanding of media central digital media spend strategy and will communicate local requirements or challenges to best maximise ROI.
Asset approvals for central media assets are also a key responsibility.
Supporting the APAC Media Planner with local media planning and asset briefing/creation across offline and endemic site buys when required is another essential task.
Furthermore, you will be responsible for managing relevant brand social media channels and content calendars for allocated brands.
This includes formulating and sharing local social strategies & plans 'Part B' or equivalent to regional & central teams and coordinating its implementation across different vertical domains.
Publishing and tagging content delivered by the Global Social Media Team across all local channels through Social platform Sprinklr ensuring the Social Always On KPIs are achieved is also part of the job.
Developing a strong & consistent local voice on all social channels is crucial, as well as monitoring performance of the content through quantitative KPIs and qualitative overview sharing feedback & suggestions to central teams to improve overall efficiency.
Lastly, you will coordinate and deliver social reports as required to central Social Media teams.