About UsWe're not your average group fitness studio, and are looking for a superstar manager.
Someone aligned with our core Values Growth, Respect, Ethics, Action, Team.
At BFT Traralgon, we deliver science-backed programming, elite coaching, and a community-focused training experience that genuinely transforms lives.
Our studio is growing fast, and we're searching for a Studio Manager who can lead from the front, drive performance, uplift our members, and help take our community to the next level.
If you're the type of leader who thrives in high-energy environments, loves people, and has the discipline to execute systems that WORK — we want to meet you.The Role: Studio Manager (Full-Time)The BFT Studio Manager is the cultural and operational heartbeat of the studio.
You will coach, lead, mentor, and drive the systems that make our studio one of the most connected, results-driven fitness communities in the area.Your mission:Defend, grow, and elevate the studio while making BFT the best hour of every member's day.Your opportunity:You will have uncapped earning potential.
As our studio grows, your remuneration also growsYou'll Own These KPIsRollovers & intro conversionMonthly cancellation rate (churn)Average sessions per member per weekOrganic leads from socials & studio activitySuspension rateMembership growthRevenue targetsWhat You'll Be Doing1.
Create a 5-Star Member ExperienceYou make the studio feel electric.Deliver a 5-star environment across coaching, atmosphere, and studio presentationLead from the front with coaching excellence (minimum 20 coaching hours/week)Mentor new members through their first 4 weeksBuild community through monthly events and milestone celebrationsKeep members motivated, connected and consistent year-round2.
Drive Sales, Inductions & Membership GrowthTurn first-timers into lifelong members.Run high-impact inductionsBuild strong early relationships—uncover their "why"Mentor new members daily through messaging, check-ins and touchpointsExecute our structured nurture system:Monday Reds (no attendance)Wednesday Oranges (low attendance)Daily pump-ups to the "Fringes"Run organised, effective pipeline meetingsChampion referral campaigns & intro offers3.
Lead Retention & Member AccountabilityKeep members training and thriving.Deliver weekly retention touchpoints – no gapsMaintain seasonal retention programs (Winter Warrior, Summer Survivor)Reinforce training frequency targets (3.5 sessions average/week)Support members with lifestyle and routine challengesBuild a community where people feel proud to train4.
Own Social Media & Brand PresenceYour leadership extends beyond the studio.Create authentic, helpful social content aligned with our avatarHighlight member wins, culture moments, transformations and eventsBuild connections with local businesses and wellness partnersLead activations, fundraisers, studio events and collaborationsHelp drive consistent organic lead generation5.
Lead the Coaching TeamSet the standard.
Raise the bar.Mentor and guide coaches to elite consistencyEnsure clear adherence to Intro Journey & Newbies protocolsUphold punctuality, coaching excellence and energy standardsBuild an ownership-driven, solutions-focused team culture6.
Keep Operations Tight & World-ClassSystems make your job easier – and our studio stronger.Follow "The BFT Elevate Way" for process and operationsMaintain equipment care, cleanliness, safety and studio presentationComplete weekly reporting, admin and KPI trackingLead studio challenges, logistics and preparationCommunicate proactively with owners and the coaching teamWho We're Looking ForExtreme ownership (no blame, excuses or denial)Consistency over complexity – you master the fundamentalsProactive initiative – you bring ideas tied to KPIs and growthStrong communication – you over-communicate early and reliablyAmbassador energy – you represent BFT's values inside & outside the studioPersonal wellbeing – you bring your best because you prioritise recoveryWeekly RhythmMonday: Multi-Studio Team Meeting & KPI PresentationThursday: Pipeline Meeting / Pulse CheckFriday: "Win the Week" executionWeekly social planningWeekly coaching standards & team commsWeekly retention touchpointsWeekly operational resetsWeekly KPI tracking & reportingWhat You'll NeedMinimum of Cert III & IV in Fitness (or equivalent)First Aid & CPRExperience coaching group training (BFT/F45/Functional preferred)Experience in sales, member management or leadership (ideal but not essential)Social media confidence and basic content skillsGood computer skillsApplySubmit your CV and cover letter via the 'Apply' button.
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