**Introduction**:
Dymocks Retail is a nationally recognised multi-channel retail brand with over 50 locally owned and operated stores across Australia. The largest bookselling network in Australia, we pride ourselves on providing the best experience for our customers through our extensive range of books, gifts, and stationery.
**Description**:
**Reporting to the Loyalty Program Manager, you will**:
- Develop a communications plan for our Booklover loyalty members that is designed to increase the recency, frequency and value of our member base.
- Manage the day-to-day creative briefing process and sign off by relevant parties ensuring attention to detail is applied.
- Communicate all comms to relevant parties
- FO's, Store Managers etc., so everyone is across all communications to the member database.
- Assist in writing and editing the content for all edm's.
- Analyse edm performance and generate dashboards within the CDP to monitor.
- Develop a series of customer facing promotions/ competitions in conjunction with suppliers/ buying team and communicate effectively via the database.
- Provide assistance and general marketing support.
- Respond to individual store requests.
- Track competitor activity and communicate to the wider business.
- Ensure measurements and the specifics of each campaign are recorded.
- Undertake special project work as required.
**Skills and Experiences**:
- Experience in direct marketing
- Experience in marketing campaign management in digital and direct channels
- Experience working with data sets and obtaining valuable insights from data
- Understand Spam and Privacy compliance
- Ability to work well with various stakeholders to get consensus and sign-off
- Exceptional written and verbal communication skills
**Experience in the following highly regarded**:
- Marketing & campaign experience with a loyalty program
- Marketing platforms like Emarsys (or similar) and CMSs
- Loyalty platforms, and Adobe creative products (Photoshop, Indesign, Lightroom)
Privacy
To all recruitment agencies, we do not accept resumes or partnership opportunities. Please do not forward resumes to Dymocks or any of our employees. We are not responsible for any fees associated with unsolicited resumes.
📌 Marketing Co-Ordinator
🏢 Dymocks Group
📍 Sydney