Join to apply for the Senior Loyalty Marketing Analyst role at Traveloka
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Join to apply for the Senior Loyalty Marketing Analyst role at Traveloka
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It's fun to work in a company where people truly BELIEVE in what they're doing!
Job Description
* Design, implement and optimize customer loyalty program to enhance customer retention, drive repeat business, and increase customer lifetime value
* Monitor and optimize loyalty programs to meet customer needs and maximize customer engagement
* Develop strategies to retain customers and reduce churn through personalized offers and communications
* Optimize program performance by analyzing participation, redemption rate, customer lifetime value, and engagement data
* Develop lifecycle marketing strategies to nurture customers at every stage of their journey
* Collaborate with CRM and Performance Marketing team to plan loyalty-focused marketing campaigns across multiple channels (Push notifications, email, in-app, etc.)
* Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, purchases)
Requirements
* Minimum 3 years of experience in CRM, growth marketing, or customer analytics roles
* Strong understanding of loyalty program design and customer lifecycle marketing
* Strong analytical skills, with expertise in data-driven decision-making, customer segmentation, and predictive modeling
* Excellent communication and presentation skills, with the ability to influence stakeholders at all levels of the organization.
* Excellent project management and communication skills
* Demonstrates a strong sense of ownership, responsibility, and commitment
* Passionate about delivering exceptional customer experiences and fostering long-term loyalty
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Software Development
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