Job Description
The Director of Marketing is a strategic marketing leader responsible for developing and executing marketing plans to drive occupancy, gaming revenue, food & beverage revenue, and return on investment (ROI) for Seminole Hard Rock Hotel & Casino Hollywood.
This role requires an in-depth understanding of the competitive environment, multi-channel communications, and best practices in brand development, advertising, relationship marketing, consumer promotion, and business analytics.
The successful candidate will lead the integration of traditional and digital advertising mediums, email, direct mail, social media, leisure, and brand marketing to enhance the brand image of Seminole Hard Rock Hollywood.
A key element of this role is the required interaction and brand alignment with Hard Rock International.
* Provide overall strategic marketing direction for all elements of the Seminole Hard Rock campus, including advertising, customer relationship marketing, direct/on-line/email marketing, social media, on-property digital marketing, internet, promotions, and sponsorship.
* Lead effort with Vice President of Marketing, Vice President of Entertainment, Vice President of Food & Beverage, Vice President of Hotel Operations, and agencies to evaluate and optimize the overall media mix/advertising spending and promotional calendar.
* Negotiate with print, radio, television, and advertising agencies for appropriate advertising contracts.
* Work with the revenue management team to develop offers, interpret occupancy statistics, and respond to market conditions with campaigns that drive occupancy and Average Daily Rate (ADR).
* Manage relationships with agencies of record and align internal corporate resources for a cohesive plan.
Key Responsibilities
* Develop and execute programs to support ongoing needs, drive covers, and launch new Food & Beverage outlets.
* Assist all property departments in achieving department goals through cohesive and efficient marketing support.
* Develop and support web marketing strategies and guide enhancements to seminolehardrockhollywood.com to improve visual appeal, functionality, and web performance metrics.
* Identify and execute partnership opportunities that bring new customers/databases to the SHRH campus.
* Oversee Corporate and Property sponsorship activations from development through execution.
Requirements
Bachelor's degree in Marketing or Advertising and seven (7) years of experience in Advertising, PR, Casino Marketing, or Communications required. An equivalent combination of education and experience will be considered.
Proficiency in MS Office, Excel, Word, and Access required.