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What's the role?
Be at the forefront of audience growth and digital strategy in this newly created leadership role. News Corp Australia’s leading mastheads are looking for a visionary leader to join us as Director, Premium Content Distribution — a critical role in shaping the future of our State & Community (S&C) mastheads. This position is central to ensuring our premium journalism reaches the largest possible audiences while accelerating the growth of our direct audience channels.
What's the role?
Be at the forefront of audience growth and digital strategy in this newly created leadership role. News Corp Australia’s leading mastheads are looking for a visionary leader to join us as Director, Premium Content Distribution — a critical role in shaping the future of our State & Community (S&C) mastheads. This position is central to ensuring our premium journalism reaches the largest possible audiences while accelerating the growth of our direct audience channels.
Working closely with newsroom leaders responsible for Tier 1 content—spanning Health, Education, Business, Food, and national series—you’ll lead the strategy and execution of content distribution across all platforms. From boosting direct traffic and improving recirculation to driving SEO innovation and elevating our newsletter strategy in the era of generative AI, you’ll be setting the agenda for sustainable audience and subscription growth.
About The Role
* The ideal candidate can be based in Sydney, Melbourne, Brisbane, or Adelaide.
* Lead the distribution of high-impact Tier 1 content across all S&C mastheads to maximise audience reach and engagement
* Drive strategies to increase direct traffic and improve recirculation, with a goal of growing direct audiences from 50% in FY25 to 80% by FY28
* Champion SEO excellence, ensuring content is discoverable across search and generative AI platforms, and provide practical newsroom playbooks
* Oversee the development and performance of newsletters, identifying opportunities to expand and enhance subscriber and non-subscriber offerings
* Collaborate closely with masthead editors, audience teams, and product stakeholders to enhance content discovery, presentation, and platform efficiencies
* Manage a small, expert team focused on content optimisation across on- and off-platform channels
* Partner with marketing, sales, and national newsrooms to deliver integrated, data-led audience growth strategies
* Promote innovation and a test-and-learn culture to adopt emerging tools and trends that drive subscription and engagement growth
Who are you?
* A strategic thinker with a deep understanding of digital publishing, audience engagement, and subscription growth.
* An individual with strong leadership skills, excellent communication abilities, and a proven track record of driving results in a fast-paced environment.
* A professional who thrives on the challenge of meeting business objectives and audience needs, actively seeking to exceed them.
* A self-starter who can maintain high levels of personal organisation and time management.
* Someone who understands social media, SEO, digital data, and is active on social media platforms.
* An individual who fosters a culture of continuous learning and development within the team.
* A collaborator who works closely with the Digital & Audience Lead in each masthead to implement best practices in audience engagement, including personalisation, A/B testing, and community building.
* An innovative thinker who identifies and implements approaches to content amplification and subscription growth
News Benefits
News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:
* Exclusively ours - Access to publications and products from across the News Corp family
* Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
* Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
* Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
* Financial wellbeing - Support on making the most of your money
* Perks & discounts - Exclusive offers across a range of products and services
* Giving back - Make a difference to our communities.
* Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms
Who are we?
News Corp Australia is the nation’s number one and most influential media organisation with more than 150 prestige brands across news, sport, and lifestyle. Each month more than 17 million Australians choose to consume news and information from News Corp’s digital and print products – more than any other media group in Australia
What’s next?
Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers
Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.
If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the DEI section.
Category
State & Community Mastheads
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing, Public Relations, and Writing/Editing
* Industries
Media Production
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