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Ecommerce strategist

Melbourne
beBeeEcommerce
Ecommerce
Posted: 6 October
Offer description

Unlock your potential as a results-driven e-commerce expert. Drive growth through innovative strategies and exceptional consumer experiences.

The Role:

Manage online stores, optimize the customer journey, and collaborate across departments to deliver seamless shopping experiences.

This role requires strategic foresight and hands-on execution.

Key Responsibilities:

* Plan and execute seasonal and promotional campaigns to drive traffic, increase sales, and enhance customer engagement.
* Oversee product operations team to ensure accurate, appealing, and consistent product information.
* Coordinate product launches and technical updates with internal stakeholders.
* Conduct product pricing analysis and suggest promotional strategies based on stock and sales performance.
* Manage EDM automation tools to execute targeted email campaigns.
* Analyze customer behavior and trends to identify growth opportunities.
* Monitor and troubleshoot website functionality, ensuring a seamless user experience.
* Work with logistics and fulfillment teams to ensure timely and accurate order processing.
* Collaborate with customer service to maintain high satisfaction levels and resolve online order issues quickly.
* Use tools like Google Analytics and CRM systems to monitor traffic, conversions, and performance.
* Report regularly on KPIs including revenue, ROI, conversion rates, and campaign effectiveness.
* Manage third-party platforms such as Shopify, Magento, or WooCommerce.

Objectives of the Role:

* Develop and execute e-commerce strategies that drive revenue and improve user experience.
* Manage daily operations of our e-commerce store(s) including pricing, promotions, and inventory.
* Collaborate across departments (product, sales, marketing, customer service) to ensure streamlined operations.
* Track and analyze performance metrics to inform data-backed decision-making.

Requirements:

* Bachelor's degree in Business, Marketing, E-commerce or related field.
* 3–5 years of experience in similar e-commerce or digital marketing role.
* Knowledge of platforms like Shopify, Magento, or WooCommerce.
* Proficiency in digital marketing strategies including SEO, SEM, and email marketing.
* Experience with web analytics tools such as Google Analytics.
* Strong analytical skills and experience with CRM systems and Microsoft Excel.

Preferred Skills: Excellent communication and organizational skills; ability to manage multiple projects simultaneously.

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