About Askable
Askable is a user research platform loved by companies like Woolworths, Qantas, Canva, BUPA, CommBank, NAB, Telstra, BBC, Mastercard and many more. From participant recruitment to insights, we help teams run better research faster so they can build products people actually want. Founded in 2017 in Brisbane, we now have offices in London and Chicago.
About the role
Own how Askable shows up across social. Build a publishing rhythm worth following, a point of view worth caring about, and the systems that let the rest of the team show up too.
The audience is product people, designers and researchers. They want a brand that thinks out loud, has actual opinions and respects their time. We have raw material most B2B brands would kill for: insights from a million participants, product moments worth talking about, customer stories researchers want to read. We are looking for someone who can present these to our audience with taste.
What you'll do Brand and channels
* Own Askable's social channels end‐to‐end: content, calendar, comments and community
* Translate research insights, product moments and customer stories into social‐native formats
* Make launches feel like moments rather than press releases
* Partner with creators, peers and adjacent brands to amplify our output
Executive thought leadership
* Support and direct content for senior leaders
* Surface reactive moments that match each leader's POV and priorities
* Build the cadence so it ships without becoming a bottleneck
Stay on top of industry trends
* Reactive content on industry moments, measured in hours, not days
* Provide a point of view on the conversations our audience is already having
Strategy and ops
* Make it easy for sales, product and CX to show up on social as credible voices
* Build smart workflows, including AI where it helps, that scale output without flattening voice
* Set goals, kill what isn't working, shape how social fits into the broader marketing engine
What you need
* 5+ years in social, ideally some of it at a B2B SaaS in scale‐up mode
* A portfolio that shows craft and a point of view. Distinct, not safe
* A senior IC mindset: ship the work that matters, use systems, AI and partners to scale the rest
* Proven AI‐native workflow with a track record of building systems and prompts others can use
* Proven executive ghostwriting: hold multiple voices in your head and keep them distinct
Bonus
* Light video and design skills (Figma, Premiere, CapCut)
* Built a sales social activation programme from scratch
* Worked in research, insights, AI or developer tools categories
* Ran an influencer or creator programme end‐to‐end
The mindset you'll need
* Win as a team: Proud of your individual work but winning as a team is best. Give and take feedback well
* Independent and curious: Think on your feet, manage your own workflow, ask sharp questions
* Growth‐focused: Stretch goals energise you; always look for ways to improve yourself, your team, the business
* Quick to learn: Get up to speed on our product fast and stay current as it evolves
Perks and benefits
* Competitive salary
* Vibrant social workplace
* Askable Days: a bonus paid day off every month (7 weeks annual leave in total)
* Buffet lunch every day prepared by our in‐house chef
* Free public transport to and from the office
* More we will happily walk you through during the interview
Before you go
Research shows many people, especially women and minority groups, hesitate to apply if they do not meet every single requirement. We are committed to building diverse teams. If you're excited about this role but your experience doesn't align perfectly, we'd still love to hear from you.
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